Home Services Marketing Study

Home services companies have dealt with rapidly changing conditions over the last several years, from a pandemic-fueled rise in demand to the fallout from high interest rates.

2024 promises to once again introduce fresh conditions for home services providers to navigate in reaching consumers. Given this rapidly changing environment, Tinuiti surveyed more than 1,000 US homeowners in February 2024 to understand key aspects of their home services planning, including:

• What the possibility of lower interest rates might mean for home services demand over the course of 2024
• How far ahead and in which seasons homeowners are most likely to be searching for new providers, and which provider qualities are most important
• Which channels and platforms are most important for discovering and evaluating home services providers