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Home Services Marketing Study

How Homeowners Plan to Discover, Research, and Hire Home Services Providers in 2024


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Home services companies have dealt with rapidly changing conditions over the last several years, from a pandemic-fueled rise in demand to the fallout from high interest rates.

2024 promises to once again introduce fresh conditions for home services providers to navigate in reaching consumers. Given this rapidly changing environment, Tinuiti surveyed more than 1,000 US homeowners in February 2024 to understand key aspects of their home services planning, including: