Consumer Attitudes Toward the Peak Season in an Unprecedented Year
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The holiday season has always been crucial, and in 2020, that’s more true than ever. For the fourth year in a row, our study examines pressing topics for retailers and brands heading into the crucial peak holiday season — and includes year-over-year trend data to inform decision making. You’ll get exclusive insights on:
Whether consumers are planning to cut back on gift spending this holiday season
How the COVID-19 pandemic is affecting shoppers’ plans to buy gifts in stores and online
Which online touchpoints shoppers will use to find and buy gifts, including Alexa
Whether the new focus on racial and economic equality spurred by the Black Lives Matter movement will affect where consumers shop during the holidays
When consumers plan to begin their holiday shopping — and whether the potential for an October Amazon Prime Day changes the equation
Which product categories are most important in a stay-at-home holiday season