Wednesday, August 26, 2026

The Adaptive Q4 Playbook

Driving Multi-Channel Growth in the Age of AI and Social Commerce

Q4 2026 Marketing Strategy: Turning AI Search and Social Signals into Holiday Sales

Stop planning search, social, and retail media as separate line items. As AI search and social commerce reshape how shoppers discover and buy gifts, brands still treating these channels as silos are losing conversions to competitors who plan around how consumers actually behave. In this Tinuiti webinar, our cross-functional panel moves beyond channel-by-channel tactics to show you how to build one connected Q4 strategy grounded in real holiday shopping data.

Why Your Q4 2026 Marketing Strategy Needs a Framework

With 57% of holiday shoppers planning to use AI tools this season, most commonly to search for products and find deals, visibility in AI search results has become as important as visibility in traditional search or social feeds. Drawing on new findings from Tinuiti’s 2026 Holiday Shopping Trends Study, our panel of Tinuiti and Profound experts breaks down what’s actually changed about being discovered, trusted, and chosen by shoppers this year, and what to do about it before Q4 is over.