The AI SEO landscape is quickly evolving and marketers need to understand how platforms are sourcing information for prompts that matter. Using the Profound platform, Tinuiti developed a systematic method for tracking citations across an array of categories over time to help brands and marketers understand key developments unfolding in the AI space. This report unpacks those learnings.
Understand How AI Platform Citations Are Evolving for Different Prompt Categories
The nine categories tracked are apparel, beauty, electronics, food and beverage, home and garden, manufacturing, OTC health, technology, and transportation and logistics. The AI platforms and features included in this report are ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Google Gemini, Microsoft Copilot, and Meta AI.
>3x
Growth in YouTube share of AI mode citations
19%
Share of CoPilot citations going to Amazon
13%
Social media share of AI citations for apparel prompts
Uncover the Biggest Shifts and What They Mean for Marketers
Several key trends are already shaping how marketers should think about AI SEO, including:
- The huge decline of social media citation share on Perplexity, especially for Reddit
- How the importance of social platforms like TikTok and LinkedIn varies significantly for different prompt categories
- Amazon’s surging Copilot citation share and how it compares to other retailers
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