AI citations are becoming a critical signal of online visibility for brands as consumers increasingly turn to AI platforms to discover, research, and evaluate products and services. Using the Profound platform, Tinuiti has been tracking AI citation data across an array of categories over time to help brands and marketers better understand key developments unfolding in the AI space. This report explores the latest learnings and most important trends in that data.
Learn How Top AI Platforms are Evolving the Types of Content They Cite Across Product and Prompt Categories
Across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Google Gemini, and Microsoft Copilot, Tinuiti has been tracking prompts covering the categories of apparel, beauty, electronics, food and beverage, home and garden, manufacturing, OTC health, technology, and transportation and logistics.
>13x
Growth in Google.com share of AI Mode citations this year
12%
Share of AI citations for the top 100 ecommerce sites
14%
Social media share of AI citations for apparel prompts
Uncover the Biggest Shifts and What They Mean for Marketers
A few key takeaways from Tinuiti’s latest analysis that marketers should know:
- Most AI platforms are at or near all-time highs in social citation share so far in Q3 2026, with Perplexity as a notable exception.
- Between YouTube and content like Google Business Profiles and product cards on google.com, Google is increasingly citing itself, particularly in AI Mode.
- Ecommerce sites saw softer citation share in early Q3, with a little under half of their decline being attributable to Amazon.
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