The State of Email
*This is a guest post by Christina Dedrick & Lizzie Nirenberg at Klaviyo Earlier this year, the world was forced to pivot to what we now know as...
Google’s 2020 Core Algorithm Update: What You Need to Know
Google has officially begun rolling out its 2020 Core Algorithm Update, a broad update to their search engine algorithm that will make an extensive...
Playing Big to Win Big: How e.l.f. Cosmetics CMO Kory Marchisotto Is Disrupting the Beauty Industry for Good
Since Kory Marchisotto joined e.l.f. Beauty as CMO in 2019, the cosmetics and skincare brand has quickly become a household name not only for its...
Why Walmart is the Next Blue Ocean Opportunity for Ecommerce Marketers
After years of quietly growing its Marketplace, Walmart publicly launched its self-service advertising platform in January 2020. As the...
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Should Retailers Sell on Amazon Fresh or Prime Pantry? [2020 COVID-19 Update]
2020 marks the year that online grocery shopping will cement its place in global commerce. Online retail has already been on an upward swing, with...
Google Launches Curbside Pickup for Local Inventory Ads
Heads up retailers: Google has just launched a new Curbside pickup feature that is currently in beta testing for Local Inventory Ads used in your...
How to Ramp Up Your Email Cadence Post-COVID
Amidst the Coronavirus pandemic, many email programs drastically changed their mailing strategy and cadence for a multitude of reasons. While this...
Amazon Sponsored Brands Ads Guide: 7 Expert Tips
Amazon Sponsored Brands Ads (formerly Headline Search Ads) are one of Amazon's flagship ad types that can feature brand imagery, messaging, and a...
How Shopify’s New Mobile App “Shop” Supports Local Businesses
Shopify recently announced the launch of its new consumer shopping app, simply called “Shop.” Shopify’s ecommerce platform powers over 1 million...
6 Tips On Growing Your Email List: Quality vs. Quantity
Email marketing is one of the most efficient and effective ways to connect with your customers one-on-one, helping to build loyalty and increase...
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