Digital Marketing Blog | Marketing Insights & Resources

What are Twitter ads?

by Tara Johnson | February 24, 2020 | Paid Social

With over 330 million monthly active users, Twitter offers a huge potential audience to ecommerce...

Creating for Accessibility and Inclusion

by Rosie Buchanan | February 21, 2020 | CRM & Email Marketing

Businesses measure most everything. As marketers, why not aim to measure equity, accessibility,...

Microsoft Advertising Removing Average Position Metric

by Tara Johnson | February 21, 2020 | Ecommerce

Over the past year, Microsoft Advertising (formerly Bing Ads) has been shaking up its ad...

How to Advertise on TikTok in 2020

Jan 13, 2020 | Ecommerce

If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for it. Though the tune has been around a while — popular...

Snapchat Ads: The Brand’s Guide

Jan 13, 2020 | Paid Social

If you look at Snapchat’s daily active users – up 2% from 186 million users in 2018 to 190 million in 2019, you will see that the video platform is...

How To Sell On The Walmart Marketplace in 2020

Jan 9, 2020 | Walmart

While Amazon is still the king of ecommerce, many brands are seeing opportunities by also selling on Walmart's rapidly expanding marketplace....

Mastering Amazon Sponsored Products Ads: The Brand’s Guide

Jan 8, 2020 | Amazon & Marketplaces

For brands selling and growing on Amazon's marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for...

The Guide To Amazon Advertising Updates

Jan 6, 2020 | Amazon & Marketplaces

Amazon is an ever-evolving marketplace, but if you have a good pulse on the platform and the marketplace landscape, you can stay ahead of the game....