Big Bets for the CMO in 2026

Campaign calendars are fading. AI is moving us from fixed assets to Version Infinity, which demands a new creative governance stack.

With purchases flowing through LLMs, buyers are separated from sellers. The resulting Trust Gap is the next frontier brands must close.

Browsers are becoming decision engines. To win, brands must learn to market to the browser itself, so it better represents brands to users.

Retail Media logic is moving into B2B. For marketers, this means the holy grail of enterprise growth is finally measurable.