Guides

Marketing in 2022: Four Big Bets for the CMO

CALLING ALL MARKETERS…YOU NEED TO BE THINKING ABOUT THESE FOUR MASSIVE SHIFTS IN THE DIGITAL ADVERTISING LANDSCAPE IN 2022.

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In this white paper, we lay out the four most seismic transformations in digital advertising that are going to affect how successful your marketing is (or isn’t) in 2022.

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2021 can be summed up in two words–complexity and contradiction. A pandemic that was nearly over until it wasn’t. Retail sales growing healthily yet also stymied by supply chain woes. Consumers demand privacy while expecting personalized ads. Digital ad costs soared while attribution only got murkier.

What does this mean for marketers? Brands will have to rethink pretty much everything, but most especially–Privacy, Convergence, Diversification, and Performance. This white paper offers a glimpse of what we at Tinuiti are sure brands need to be focusing on in 2022.

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