How to Get The Most Out of Your Data by Leveraging Clean Rooms
The demise of cookie-based marketing research has prompted brands and data providers to come up with increasingly innovative ways to share market data with each other while adhering to strict privacy laws. One solution has already skyrocketed – the data clean room. Tech giants such as Google, Facebook, and Amazon are pulling back the curtains and allowing advertisers access to their data without compromising user privacy.
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