Running Ads on Amazon Prime Video: Best Practices & Examples

The Skinny: Amazon shook up the streaming landscape by introducing ads for all Prime Video users by default, creating a massive global ad-supported audience inside the world’s largest commerce ecosystem. Thanks to Amazon’s scale, advertisers can now connect premium impressions on the living room TV to Amazon DSP, Sponsored Ads, and Amazon Marketing Cloud to reach shoppers based on what they watch and how they buy, then measure impact in terms of incremental reach, consideration, and sales. 

For marketers, that means Prime Video is no longer just “nice-to-have” streaming inventory; it’s a must-plan channel that can help drive demand at the top of the funnel and efficiently capture it all the way down to purchase.

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What Are Prime Video Ads?

Prime Video ads are digital video advertisements that run within both Amazon Originals and select third-party content across the Prime Video service. These ads commonly appear as:

• Pre-roll ads that run before the selected show, movie, or live event
• Mid-roll ads that serve during natural ad breaks in longer-form content
• Occasionally, post-roll placements, depending on the content and format

Although this article focuses on Prime Video, it’s important to understand that these placements sit inside a broader Amazon Streaming TV (STV) ecosystem. Prime Video ads can be planned alongside inventory on Twitch, Fire TV, IMDb properties, live sports like Thursday Night Football, and Amazon’s third-party app inventory, often activated through Amazon DSP. That gives marketers a single access point to premium, brand-safe streaming environments, backed by deep commerce signals.

Because Prime Video is part of the Amazon Ads suite, advertisers can use rich first-party data to reach viewers based not just on what they watch, but also on how they shop across Amazon’s retail surfaces. This is the key difference between Prime Video and many other streaming platforms: Every impression can be tied back to real purchase behavior and incremental sales impact.

Because of this shift in behavior, more of what used to be “last-mile” Amazon budget is now moving upstream into Streaming TV and Prime Video as part of a connected full-funnel strategy, with Amazon effectively redistributing ad dollars from product detail pages into living rooms rather than losing them to other platforms.

Why Should Marketers Run Ads on Amazon Prime Video?

Running ads on Amazon Prime Video gives brands access to a rare combination of premium streaming inventory, rich commerce signals, and full-funnel measurement that’s difficult to replicate elsewhere.

“Amazon’s deep investment in live sports—from the NFL to the NBA, the rapidly growing WNBA and beyond—creates an unmissable moment for advertisers. The platform’s ability to pair these massive, real-time cultural moments with first-party data allows brands to move beyond simple awareness and drive measurable, full-funnel performance.”

Rachel Costanzo Senior Director of Media Investment at Tinuiti

Core Advantages of Running Ads on Amazon Prime Video

Lighter ad load than linear TV: Prime Video runs a lighter ad load than traditional linear television, which means viewers see fewer ads in each session and are less likely to experience ad fatigue. In practice, that can lead to higher attention and better brand recall when your message does appear.

Engaged, captive audience experience: Most Prime Video ads are non-skippable and integrated natively into the viewing experience, whether that’s a tentpole Amazon Original or a major live sports broadcast. Viewers are leaning in to watch specific shows, not passively channel-surfing, which often translates into more complete ad views and stronger message retention.

Advanced targeting that blends viewing and shopping behavior: Prime Video campaigns can tap into Amazon’s robust first-party data to target audiences based on a mix of demographics, geo, shopping behavior, and streaming habits. You can build audiences around:

• Recent browsing and purchase history (e.g., “fitness accessories shoppers,” “home improvement enthusiasts”)
• Interest and lifestyle categories
• Demographic factors such as age, gender, household income, and household composition
• Streaming behaviors and content preferences (e.g., comedy fans, drama binge-watchers, live sports viewers)

On top of this, Amazon offers automatic targeting (using its own algorithms to find relevant audiences), manual targeting (where you define specific parameters), and negative targeting (to exclude irrelevant or low-value segments). That makes it easier to balance scale and efficiency.

Premium inventory and sponsorship opportunities: Prime Video hosts some of the most recognized and award-winning series and films in streaming, from buzzy new releases to long-running fan favorites. Brands can buy against broad audiences, specific content types, or signature events like live sports and seasonal tentpoles. In certain cases, advertisers can sponsor specific shows, genres, or programs, giving them deeper alignment with the content their customers love.

Wide reach across screens and contexts: Viewers can access Prime Video across smart TVs, Fire TV devices, game consoles, mobile phones, tablets, and desktops. That cross-device footprint means your Prime Video campaigns can reach consumers at home on the biggest screen and on the go. With a mix of pre-roll, mid-roll, and broader Streaming TV formats, you can tailor creative and frequency to each screen.

Built-in full-funnel connective tissue with Amazon DSP: Amazon uses Prime Video as a powerful upper- and mid-funnel entry point, then relies on the Amazon DSP to retarget viewers, extend reach across other properties, and drive them toward product detail pages, add-to-carts, and repeat purchases. Advertisers can mirror this approach by planning Prime Video and DSP buys together, from initial exposure through retargeting, conquesting, and cross-sell.

Programmatic access to premium TV for SMBs and mid-market brands: Because Prime Video inventory is bought programmatically through Amazon DSP, brands don’t need traditional, upfront-style commitments to access living-room placements. That flexibility makes big-screen, premium content more attainable for smaller and performance-focused advertisers, who can test into streaming TV with tighter budgets, shorter flights, and more precise control over targeting and frequency.

“Amazon’s commitment to ‘Democratizing the Upfront’ removes the barrier to entry, allowing smaller, performance-focused brands to access premium, scalable inventory like Prime Video.”

Rachel Costanzo Senior Director of Media Investment at Tinuiti

Prime Video is also increasingly a place where consumers discover new products, not just content. Apparel and CPG shoppers report discovering new products on streaming platforms like Prime Video, with the channel ranking alongside or just behind YouTube and Netflix for product discovery across several categories. That makes Prime Video a natural complement to Sponsored Products and Sponsored Brands, helping create demand that your lower-funnel Amazon placements can then capture.

Finally, Prime Video’s growing ad-supported audience gives it “must-plan” reach. With well over one hundred million ad-supported viewers in the United States and hundreds of millions globally, Prime Video can deliver meaningful incremental reach beyond linear TV and other streamers, especially when layered with Amazon’s unique commerce data and measurement capabilities.

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How to Start Advertising on Amazon Prime Video

Getting started with Prime Video advertising is less about finding a single magic format and more about designing a strategy that connects media, creative, and measurement from the outset for maximum growth and minimal waste. At a high level, there are a few steps every brand should take.

First, make sure you have access to the right Amazon tools. Many advertisers activate Prime Video via Amazon DSP, which allows you to plan and buy Streaming TV inventory across Prime Video and other Amazon-owned and third-party apps. If you’re a brand or seller on Amazon, joining the Amazon Brand Registry and having Seller Central access can unlock additional insights and reporting that connect your streaming media to marketplace performance.

Next, you’ll want to:

• Define your target audience based on both who they are and how they shop
• Choose ad formats that align with your funnel goals (awareness, consideration, conversion)
• Develop high-quality creative tailored to the Prime Video environment
• Integrate Amazon’s audience and performance data into your broader analytics stack
• Set thoughtful budget and bid strategies
• Continuously monitor and optimize based on both media metrics and downstream outcomes

The following steps break this process down in more detail.

Define Your Target Audience

Effective Prime Video campaigns start with a clear understanding of who you’re trying to reach, why they matter to your business, and what success looks like.

Begin by clarifying your objectives: Are you trying to drive top-of-funnel awareness for a new product line, increase consideration among high-value shoppers, or re-engage lapsed customers? Your goals will inform how you build audiences and what you measure.

With objectives in place, use Amazon’s advanced targeting options to reach your ideal viewers based on:

• Demographics and geography: age, gender, household income, household composition, and specific regions, cities, or designated markets.
• Shopping behavior and intent: recent browsing and purchase activity, category affinities, and in-market signals that indicate someone is actively considering your category.
• Viewing behavior and content interests: genres, binge-watching patterns, and engagement with tentpole content like live sports or specific series.

Prime Video is particularly powerful because you can combine viewing and shopping signals. For example, a sports nutrition brand could reach viewers who watch live sports and have recently browsed protein powders or fitness accessories on Amazon.

Brands can also upload their own CRM or first-party data to Amazon DSP to create custom audiences, suppress existing customers from certain campaigns, or build lookalike segments based on high-value buyers. That gives you a way to bring your own data to the table and ensure your Prime Video strategy is aligned with broader customer segmentation.

When it comes to targeting modes:

• Automatic targeting uses Amazon’s algorithms to identify viewers likely to respond, based on historical performance and real-time signals.
• Manual targeting lets you explicitly define the parameters that matter most, such as specific audience segments, content categories, or geographic areas.
• Negative targeting allows you to exclude audiences, placements, or contexts that are misaligned with your brand or have historically performed poorly, improving efficiency.

In practice, most advertisers benefit from a hybrid approach, starting with broader automated segments to gain scale, then layering in manual and negative targeting as performance data comes in.

Choose Your Ad Format

Once you know who you’re trying to reach and what you want to achieve, the next step is choosing the right ad formats. Different formats play different roles in the funnel, and a balanced plan often uses several in tandem.

Here’s a simplified way to think about it:

Awareness and reach: If your primary goal is to introduce your brand or a new product to as many relevant viewers as possible, 15–30 second pre-roll and mid-roll ads that run within premium series, films, and live events are your workhorse. These placements place your message in high-attention environments and are ideal for building mental availability, brand recall, and creative impact.

Consideration and education: For products that require a bit more explanation, slightly longer video units or sequential storytelling across multiple exposures can help. You might use one creative to establish the problem and brand, then follow with a second execution that focuses on features, proof points, or social proof.

Conversion and shoppability: If you want to move viewers from awareness to action, interactive and shoppable formats within the broader Amazon Streaming TV ecosystem can make it easier for people to click through to your product detail pages or add items to their carts. These units shorten the path from “I’ve seen the ad” to “I’ve taken a concrete step toward purchase.”

In many cases, the most effective strategy is to pair upper-funnel Prime Video impressions with mid- and lower-funnel retargeting via Amazon DSP. For example, you might:

• Use Prime Video ads to reach a broad in-market audience and introduce your brand
• Retarget those exposed viewers with Streaming TV and display placements across Amazon-owned and third-party properties
• Reinforce the message with Sponsored Products and Sponsored Brands, capturing demand when those same viewers return to Amazon to shop

We’ll cover specific best practices for each ad format later in the post, but at this stage, your task is to map formats to your funnel goals and ensure you have enough creative variation to test and learn from.

Design High-Quality Creative

Prime Video sits alongside cinema-quality content, so your creative needs to feel at home in a high-definition, lean-back environment.

If you don’t have dedicated video production resources, Amazon’s Video Creative Builder can help you create platform-appropriate assets that meet technical requirements and best practices. For example:

• Keep videos under 30 seconds to maintain attention and fit common inventory slots
• Show the product quickly and clearly in use, rather than relying only on abstract storytelling
• Use concise, legible on-screen text and subtitles to reinforce your key message and ensure comprehension even when viewers watch with limited sound

From a technical standpoint, Prime Video ads typically require:

• 16:9 aspect ratio
• Minimum resolution of 1920×1080
• Compliance with Amazon’s brand safety, content, and audio standards

Beyond the basics, focus on creative testing. Start with a small set of variations that test different openings, value propositions, and calls to action. Run these to statistically meaningful exposure levels, then scale the winners and refine underperformers. Often, small adjustments to the first 3–5 seconds, like tightening the hook or clarifying the problem/benefit, can materially improve completion rates and downstream performance.

Because Prime Video is a premium placement, consider investing a bit more production budget than you might for a standard social video. High-quality visuals, sound design, and storytelling will help your brand feel native to the environment, rather than like an intrusive commercial break.

Integrate Amazon’s Audience Data Into Your Marketing Analytics Platform

To get full value from Prime Video ads, you need to treat them as part of your broader measurement stack, not a standalone report.

At the most basic level, Prime Video campaigns provide first-party metrics like impressions, reach, frequency, click-through rate (for interactive units), and video completion rate. These indicators are useful for understanding how often your ads are being seen and how engaging they are.

The real power comes from connecting streaming exposure with commerce outcomes:

• Because Prime Video sits within the Amazon Ads ecosystem, you can use Amazon DSP and AMC to understand how ad exposure influences visits to product detail pages, add-to-carts, and purchases on Amazon.
• Amazon Marketing Cloud allows you to run more advanced analyses, like multi-touch pathing, media mix contributions, and cross-channel attribution, using pseudonymized, event-level data.

From there, integrating Amazon’s insights into your own analytics tools (including solutions like Bliss Point by Tinuiti) helps you answer bigger questions:

• How does Prime Video contribute to incremental reach beyond linear and other streamers?
• What is the incremental lift in sales or new-to-brand customers when you add Prime Video to your Amazon mix?
• How does shifting budget between Prime Video, DSP display, Sponsored Products, and off-Amazon media affect total revenue and profit?

A practical framework many brands follow:

• Use Prime Video and Streaming TV to drive incremental reach and consideration.
• Retarget exposed viewers via DSP and Sponsored Ads to move them down the funnel.
• Use AMC and your own analytics to measure lift in total sales, new-to-brand, and organic or retail media performance—not just video metrics.

This approach ensures you’re evaluating Prime Video by the right outcomes: incremental growth across your Amazon and non-Amazon channels, not just CPMs and completion rates in isolation.

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Set Budget and Bid Limits

Prime Video campaigns typically run on either a cost-per-thousand impressions (CPM) or, in some interactive contexts, a cost-per-click (CPC) model. Many advertisers access Prime Video inventory through Amazon DSP, which allows for programmatic buying, flexible pacing, and more granular control over bids.

When setting budgets and bids:

• Start with clear guardrails for test vs. scale. For a new advertiser on Prime Video, that might mean dedicating a fixed percentage of your Amazon Ads budget to Streaming TV for an initial learning period.
• Align your bid strategy with your goal. If you’re focused on maximizing reach in a key moment (e.g., a seasonal launch), you may be willing to bid more aggressively for premium placements. If your priority is efficiency, you may set more conservative CPM ceilings and lean on optimization signals to find the best inventory.
• Consider dynamic bidding tactics. Within Amazon DSP, you can use bid multipliers or dynamic optimization to bid higher in contexts that have historically driven stronger performance and lower in less effective ones.

Dayparting can also be a useful lever. By increasing bids during peak viewing or shopping windows and lowering them, or pausing campaigns, during off-peak hours, you can concentrate spend where it’s most likely to drive meaningful engagement and downstream action.

As you gather performance data, revisit budgets and bids regularly. Shift investment toward audiences, formats, and placements that show the strongest combination of reach, engagement, and incremental sales impact, and trim or refine underperforming segments.

Monitor and Optimize Your Campaigns

Launch is the starting line, not the finish line. Ongoing optimization is the process by which Prime Video campaigns mature from “promising” to “proven.”

At the creative level, monitor:

• Video completion rate: If viewers consistently drop off early, experiment with stronger hooks, faster product reveals, or simpler stories.
• Engagement and interaction (where applicable): For interactive or shoppable units, test different calls to action, offers, and end cards.

At the audience and bidding level, keep an eye on:

• Reach and frequency: Ensure you’re reaching enough unique viewers without over-saturating them. Adjust frequency caps and bids as needed.
• Audience quality: If a segment is delivering impressions but not driving downstream engagement or sales, evaluate whether it’s truly strategic or whether the creative or offer needs adjustment.

Most importantly, move beyond completion rates and CPMs. Use Amazon’s measurement tools—such as Amazon Brand Lift studies, AMC analyses, and third-party partners like Nielsen, Lucid, Innovid, and Kantar—to understand:

• Brand lift in awareness, consideration, and purchase intent.
• Incremental sales and new-to-brand customers attributable to Prime Video exposure.
• How Prime Video influences performance across your Sponsored Ads, DSP, and even off-Amazon channels.

Layer in your own analytics or modeling (for example, via Bliss Point by Tinuiti) to tie Prime Video spend to profit and long-term customer value, not just immediate ROAS. Over time, this will help you:

• Identify the most efficient mix of Prime Video and other Amazon formats.
• Understand seasonal and category-specific performance patterns.
• Inform future creative and audience strategies with evidence rather than guesswork.

How to Reach Your Target Audience on Amazon Prime Video

Amazon Prime Video gives marketers a rare ability to reach audiences based on both what they watch and how they shop. By combining robust segmentation options with flexible targeting controls, you can design campaigns that put the right message in front of the right viewer at the right time.

Prime Video’s targeting capabilities sit atop Amazon’s broader data ecosystem. That means your streaming campaigns can leverage the same purchase, browsing, and intent signals that power your Sponsored Ads and DSP campaigns, but in a premium, lean-back environment where viewers are deeply engaged.

Segmentation Options

Marketers can build audiences using a mix of:

Commerce behavior: Target viewers based on purchase history, browsing activity, and in-market signals across Amazon’s marketplace. For example, you could reach people who have recently browsed small kitchen appliances, purchased pet supplies, or are actively researching fitness gear.

Demographics and household characteristics: Segment by age, gender, household income, household composition, and similar attributes. A luxury brand might prioritize higher-income households, while a family-focused brand could concentrate on households with children.

Streaming habits and content preferences: Reach viewers who favor genres such as drama, comedy, reality, or sports, or those who binge-watch heavily. You can also leverage interest in live events and tentpole content to align with key cultural moments.

Geography: Focus on particular regions, cities, or international markets that are strategic for your brand, whether you’re supporting a local retail footprint or rolling out a phased market expansion.

First-party and CRM data: Upload your own customer lists to create custom audiences, build lookalikes of high-value segments, or exclude existing customers when you’re trying to drive new-to-brand growth.

Taken together, these options allow you to build nuanced audience strategies, such as targeting “high-value repeat shoppers in a specific category who also watch a certain type of content”, rather than relying on broad demographics alone.

Campaign Targeting Options

Prime Video and related Amazon Streaming TV inventory are typically activated through Amazon DSP, which gives you flexible control over how your ads are matched to viewers.

At a tactical level, you’ll work with:

Automatic targeting: Amazon’s systems identify and reach viewers likely to be interested in your brand, using real-time and historical signals. This option is useful for scaling quickly and discovering new pockets of performance.

Manual targeting: You define the precise audiences, content contexts, and other parameters that matter most to your campaign. This is ideal once you’ve learned which segments respond best, or when you have a highly specific strategic brief.

Negative targeting: Exclude audiences, contexts, or placements that are irrelevant, brand-unsafe, or have historically performed poorly. Negative targeting helps you avoid wasted impressions and concentrate budget where it can do the most good.

We generally recommend a manual setup that makes thoughtful use of negative targeting once you’ve gathered initial performance data. Start broad enough to learn, then narrow into the audience and context combinations that drive the strongest incremental outcomes.

Throughout, remember that Prime Video is one touchpoint within a larger Amazon journey. The most effective campaigns use targeting to orchestrate that journey, introducing the brand via streaming, reinforcing the message through DSP and Sponsored Ads, and ultimately driving shoppers toward conversion wherever they choose to buy.

What Ad Formats Are on Amazon Prime Video?

Prime Video offers a range of ad formats that can be orchestrated together to support everything from broad awareness to lower-funnel conversions. At a high level, you’ll work with in‑stream video ads (like pre-roll and mid-roll), interactive and shoppable experiences, sponsored content opportunities, and complementary display formats that run across the Prime Video interface and related Amazon surfaces. The right mix depends on your goals: you might lean on high-impact in‑stream placements to build reach and brand equity, then layer in shoppable and display formats to drive product discovery and sales among the same audiences.

Below, we’ve outlined the primary formats and how they typically fit into a full-funnel Prime Video strategy.

Pre-Roll and Mid-Roll Ads

Pre-roll and mid-roll ads are the core in‑stream placements on Prime Video. These spots run before and during shows, movies, and live events, giving your brand visibility in the same environment as premium entertainment.

Pre-roll placements appear before the viewer’s selected content begins, making them ideal for delivering a clear, memorable brand message when attention is high. Mid-roll placements run at natural breaks in longer-form content and can deliver strong completion rates because viewers are invested in what they’re watching. In both cases, 15–30 second creatives work best: they’re long enough to tell a story, but short enough to maintain engagement. For most advertisers, these units serve as the backbone of an upper- and mid-funnel strategy, priming in-market and prospective customers before you re-engage them with more direct calls to action via Amazon DSP and Sponsored Ads.

Interactive Video Ads

Interactive video formats layer engagement features onto standard video units, allowing viewers to take simple actions like learning more about a product or exploring a promoted offer, without fully leaving the Prime Video environment.

These formats can include on-screen prompts, branded overlays, or subtle interactive elements that appear during or at the end of your ad. They’re particularly useful when you want to move beyond pure awareness and invite viewers to lean in, remember a key message, or take a light-touch action that signals intent. For example, a brand might use interactive video to tease a seasonal offer and encourage viewers to explore a curated landing page on Amazon later in their journey. When paired with follow-up targeting through Amazon DSP and Sponsored Ads, interactive video can help bridge the gap between storytelling and measurable performance.

Interactive Gaming Ads

Interactive gaming ads appear within ad-supported gaming inventory connected to Amazon’s ecosystem and can complement your Prime Video strategy by reaching overlapping audiences in a more playful, lean-forward environment.

These units often incorporate game-like mechanics, such as mini challenges, quizzes, or reward-based interactions, that make your brand part of the entertainment rather than a traditional interruption. They can be especially effective for brands targeting younger, highly engaged audiences or categories where discovery and experimentation are key (think snacks, beverages, entertainment, and gaming accessories). While these formats are typically more upper- and mid-funnel, the engagement signals they generate can be fed back into your audience strategy, helping you build high-intent segments to re-engage via Streaming TV, display, and Sponsored Ads.

Shoppable Ads

Shoppable ads bring commerce closer to the content by making it easier for viewers to move from inspiration to action. These formats typically feature clear product imagery, pricing, and a direct path to an Amazon product detail page or curated storefront.

In practice, shoppable units can appear as interactive video overlays, banners, or companion placements that run alongside your in-stream media. They are particularly powerful for categories where the leap from awareness to purchase is short—like CPG, beauty, consumer electronics accessories, and everyday essentials. When you’re planning a full-funnel campaign, you might use standard pre-roll and mid-roll ads to build broad awareness, then retarget exposed viewers with shoppable formats that highlight specific ASINs, price points, or promotions. That way, Prime Video doesn’t just introduce your brand; it actively nudges viewers toward adding products to their cart.

Sponsored Content

Sponsored content opportunities allow brands to integrate more deeply with the viewing experience by aligning with specific shows, genres, events, or themed collections.

This can include sponsorship of marquee series or live sports, branded slates and bumpers, or placements within curated rows and hubs on the Prime Video interface. These executions help you associate your brand with the content your audience already loves, reinforcing positioning and affinity over time. Sponsored content is typically best for brands that want to make a statement, such as launching a major campaign, entering a new market, or cementing leadership in a category. When combined with audience insights from AMC and follow-on targeting via Amazon DSP, sponsorships can power both brand lift and downstream sales.

Display Ads

Display ads complement your video strategy by reaching Prime Video viewers across the broader Amazon experience. These units can appear on Fire TV and other connected devices, on the Prime Video home screen and browse pages, and across relevant Amazon properties.

Display placements are useful for reinforcing key messages from your video campaigns, spotlighting specific products or offers, and nudging viewers back to Amazon when they’re closer to purchase. In addition to standard display, Amazon has continued to test and expand more contextual formats, such as pause-screen creatives, that appear when viewers pause their content. These moments offer a subtle but high-visibility impression in a context where the viewer’s attention is naturally focused on the screen. Used together, in-stream video and display help you maintain a consistent presence across the viewer’s journey: from discovering your brand in a show or live event, to seeing reminders on the Prime Video interface, to ultimately clicking through to shop on Amazon.

Case Study: How Illy Coffee Used Amazon Prime Video Ads

Leading the ground coffee category through Q4’s biggest milestones meant treating Prime Video as a growth engine, not just a branding line item. By pairing premium streaming placements with Amazon DSP, Sponsored Ads, and advanced measurement, illy turned upper-funnel awareness into measurable gains in consideration, new-to-brand customers, and market share on Amazon.

Challenge:

illy wanted to grow their market share, but was struggling in the competitive ground coffee category. Even though they were a top-10 brand with a 3% market share, they experienced less than 1% YoY growth.  

In a crowded marketplace dominated by legacy brands and a long list of niche competitors, illy needed to find new ways to increase its visibility, conversion, and momentum in the category, all while capitalizing on Q4 milestones such as International Coffee Day, Black Friday/Cyber Monday, and more.

Solution:

Tinuiti needed to build a new strategy, test it, and refine it before Q4. They started by shifting illy’s upper-funnel strategy to include Streaming TV and Prime Video, which led to a 21% increase in consideration metrics during Q2 and Q3. Once Q4 kicked off, Tinuiti prioritized conversion and efficiency. They defended brand search terms and used Amazon Marketing Cloud tools to optimize for search. They also used Amazon DSP to keep investing in the proven tactics from Q2 and Q3, and created Amazon Standard Identification Number Retargeting campaigns to capture non-converting leads. These efforts won the #1 Best Seller badge for 23% of Q4, increasing glance views and click-through rates and boosting orders by 13%.

Conclusion

Amazon Prime Video offers marketers a powerful and far-reaching advertising platform. With a vast global audience, diverse ad formats (including cutting-edge AI-powered and shoppable options), and robust targeting and measurement features through tools like Amazon Marketing Cloud, Prime Video enables highly effective, data-driven campaigns. By following creative best practices, refining ad-buying strategies, and leveraging Amazon’s extensive measurement tools, marketers can engage with active viewers, boost conversions, and meet their advertising goals in this expanding streaming environment.