2025 Apparel Marketing Study

The apparel industry is in the midst of a massive transformation. Shifting trade policies, the rise of AI, and the ever-growing influence of social media are reshaping how consumers discover, research, and purchase clothing. To succeed in this new environment, brands need to understand the forces driving these changes and adapt their strategies accordingly.

Our 2025 Apparel Marketing Study provides a comprehensive look at the modern apparel shopper. Based on a survey of over 1,000 US consumers, this report will help you understand:

• The Tariff Effect: Discover how tariffs are impacting purchase decisions, with over 70% of shoppers changing their habits.
• The Online Shift: While online shopping continues to grow, see why in-store experiences are still crucial for apparel brands.
• The Rise of a New Generation: Learn how Gen Z’s shopping habits differ from other generations, from their preferred platforms to the influencers they trust.
• The AI-Powered Shopper: Understand how consumers are using AI to make purchasing decisions and what this means for your brand.
• The Winning Formula: Uncover the key factors that drive purchases and loyalty, from delivery and returns to product quality and brand values.

Download the 2025 Apparel Marketing Study today and get the insights you need to build a winning marketing strategy.