The Incrementality Playbook

What you’ll learn:

• The benefits to different types of testing, such as individual-based and geography-based segmentation
• How to compare trends and outcomes to understand the real impact your campaign had
• The steps you can take to implement incrementality today

As the media landscape gets more complicated, so do the ways you measure success. Are you focused on searches and surveys, or clicks and codes? Can you even know what changes are the direct result of your campaign, and how do you prove the impact to others? 

Incrementality helps answer marketing’s biggest questions. It gives you a clear way to understand why your audience acted the way they did, so you can build campaigns that have real, measurable impact. That’s why incrementality is the foundation of our work at Tinuiti. 

After running hundreds of tests across industries, platforms, and campaign types, we’re here to guide you through the ins and outs of incrementality, from segmenting and testing your audiences, to incorporating your findings into your strategy.