Return home

2024 Beauty Marketing Study

How New Platforms, Changing Technology, and the Rise of Gen Z Are Shaping Beauty Shopping

woman in front of beauty graphics

Register to Download This Report:

Beauty shopping habits continue to evolve due to rapidly changing technology, the rise of new digital platforms, and the growing buying power of Gen Z.

To help marketers better understand the modern beauty customer journey, Tinuiti surveyed 1,021 US beauty shoppers in April 2024. The full report examines beauty product discovery, research, and purchasing with key insights on:

The changing beauty landscape is pushing brands to adapt their marketing strategies to meet shoppers through the channels that matter most to them with messaging that resonates. Download Tinuiti’s 2024 Beauty Marketing Study now to better inform your marketing program.