2025 Food & Beverage Study

From AI-created shopping lists to influencer-founded brands, the food and beverage industry is rapidly evolving for both shoppers and brands.

To better understand how both consumers and marketers are approaching the food and beverage industry, Tinuiti surveyed 1,005 adult US food and beverage shoppers as well as 200 director level and above food and beverage marketing professionals in June 2025. This study unpacks the key findings from both surveys, including:

• The ways in which tariffs are influencing food and beverage purchase decisions, and the degree to which rising import costs are impacting brands
• How food and beverage shoppers are using AI-powered platforms today, and what marketers are doing to ensure their brands are featured in AI results
• Which platforms, from social to streaming to retail websites/apps, are making the biggest impact for consumers and businesses

Marrying survey results from both shoppers and marketers, the 2025 Food and Beverage Marketing Study provides a comprehensive view of what brands should know to better reach customers now and in the future.