Making Impressions More Impressive

What You’ll Learn in this White Paper:

• How marketers can use Media Mix Modeling to optimize their spend and inform their strategies
• How taking advantage of TikTok’s building impact can have a 2x higher revenue impact per dollar than any other social or video platform
• How full-funnel strategies sustain stronger results—and lead to better outcomes—even when investments are scaled

Traditional attribution models don’t cut it in today’s complex media landscape. That’s why Bliss Point by Tinuiti, an industry-leading measurement platform with integrated Rapid Media Mix Modeling (rMMM), is the cutting-edge tool brands need. This gives marketers a more consistent, comprehensive look into the current media mix, so they can see what’s working, what’s being wasted, and what opportunities can be taken advantage of.

Using tools like Bliss Point’s rMMM reveals the true impact of platforms, including TikTok. For example, Tinuiti found that around 30% of TikTok’s total impact on revenue occurs in the four weeks following media exposure. Insights like this give marketers the clarity and confidence to make informed moves—not just bigger ones.