A deep dive into survey data from Tinuiti’s 2026 Prime Day Study to unpack the shifting priorities, sentiment, and deal-hunting habits of Prime members today.
How AI-powered shopping assistants like Rufus are changing search behavior and what “optimizing for discovery” looks like in 2026.
Key learnings from last year’s extended event: why the funnel is longer, how the first 48 hours differ from the last 48, and what we anticipate for this year’s Prime Day.
A technical guide to the media and ops lead-up to Prime Day strategy, including how to use AMC to build high-intent audiences and the specific roles of DSP vs. Search in a four-day surge.
Register for the panels:
The Strategic Duo: Consumer Intel + Tactical Execution
The 2026 Prime Day landscape is no longer a simple 48-hour sprint—it’s a four-day test of endurance and technical precision. With the mainstream rise of AI shopping assistants like Rufus and a more complex path to purchase, brands can’t rely on last year’s playbook. This isn’t just another webinar; it’s a strategic briefing designed to give you a first look at how the thinking of the 2026 Prime member is different from that of the 2025 Prime members.
Before you spend a dollar on media, you need to understand the human on the other side of the screen. At Tinuiti, we don’t guess—we analyze. This session coincides with the official release of our 2026 Amazon Prime Day Study, and we are showcasing the data to share exactly how AI and social discovery are rewriting the rules of the event. While others talk in generalities about best practices, we bridge the gap between high-level consumer intelligence and the technical execution required to dominate a four-day surge.
The 2026 Shopper: A Fireside Chat on Consumer Intent
Panel 1
10AM/1PM ET
Before you spend a dollar on media, you need to understand the human on the other side of the screen. We’ll present high-level insights from Tinuiti’s 2026 Prime Day Study, focusing on how this year’s Prime Day shopper differs from last year’s. This session transitions into a Fireside Chat exploring the rise of AI assistants and the new “consideration” phase of the four-day event.
Andy Taylor
VP of ResearchTinuiti
The 2026 Playbook: A Tactical Panel on Winning the 4-Day Surge
Panel 2
11AM/2PM ET
Now that we understand our audience, this session breaks down the tactical prep required for a successful 2026 Prime Day. We’ll cover how to leverage AMC for audience targeting in the weeks leading up to the event, the interplay between DSP and Search, and the critical operational adjustments needed to handle a sustained four-day surge without wasting spend.
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