The Modern Multiple Driver

Creating Growth and Reducing Waste with AI & Measurement

Tuesday, October 28, 2025 | Google NYC, St. John’s Terminal

In today’s market, value creation depends on more than top-line growth. Investors need portfolio companies that can scale efficiently, protect margins, and prove marketing’s direct link to enterprise value.

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This event will be exclusive to a maximum of 50 attendees.

Multiply Efforts With
Measurement and AI

Featuring leaders from Tinuiti and Google

Tinuiti and Google will unpack how advanced measurement frameworks and AI-driven solutions, including Bliss Point by Tinuiti and AI SEO are helping brands eliminate waste, accelerate scale, and strengthen exit readiness across the Google ecosystem, including YouTube.

Digital Acceleration

How digital transformation, AI, and omni-channel strategies are reshaping go-to-market playbooks.

How Wrench Group and Tinuiti partnered to transform a fragmented, multi-brand marketing structure into a scalable growth engine. Building the systems, alignment, and performance rigor needed to drive measurable results across a national home services portfolio.

Melissa McKay

Director, Client Partner, Tinuiti

Diana DiGuido

Chief Client Officer, Tinuiti

Ryan Hudgins

Head of Performance Marketing, Wrench Group

In today’s AI-driven landscape what is the role of YouTube as a channel for driving brand awareness, delivering content, fostering community around a brand, and driving commerce and conversions? This presentation answers this question for PE Operators and brand leadership intent on driving growth and brand impact.

We’ll cover:

How to engage with Google to achieve these goals
Overview of Google AI – from Google AI in targeting to creative etc
The Role of Full Funnel YouTube in a Media Mix
YouTube as a Destination for Building Community & Conversions

Tony Effik

Managing Director – Global Display, Video, & Creative, Google

Clarity on upper-funnel impact, omnichannel impact, and total contribution to valuation.

Why today’s winners build feedback loops that continuously inform channel strategy
Bridging brand & performance: always- on incrementality as a strategic mandate
The Power of Media Mix Modeling and Brand Equity

Laura Essey

Head of Industry, Data, Measurement and Analytics, Google

Mike Jacobs

Chief Growth Officer at Consortium Brands & Board Member of MMA Global

Reggie Panaligan

Enterprise GM, Haus

Harry Browne

Vice President, Innovation & Growth, Tinuiti

Readiness for Scale

Preparing portfolio companies for sustainable, data-driven growth and clear paths to exit.

Operator Roundtables:

“After today’s discussions, what shifts would you consider in how you guide portfolio companies in framing priorities, allocating resources, or measuring success? How can you help them put these takeaways into practice, and what obstacles might you face?”

Brand-side Roundtables:

“Based on today’s sessions, which areas of your marketing strategy feel most urgent to evolve? How could you integrate AI and new measurement frameworks into those areas, and what will it take to make them part of your full-stack strategy?”