Thursday, May 15, 2025 | 9AM – 6PM ET | New York City
The New Marketing Imperative isn’t about spending more—it’s about spending right. Learn how the most innovative brands are scaling smarter and eliminating inefficiencies at Tinuiti Live 2025.
We’re breaking down the two forces shaping your brand’s future: Growth—higher returns, lower CAC, stronger retention, and full-funnel acceleration. And waste—budgets leaking inefficiencies, talking to the wrong audience, and measuring what doesn’t matter.
Hear firsthand how top CMOs are redefining growth by pushing the boundaries of what’s possible with technology, creativity, and measurement.
The new rules of marketing efficiency in 2025 and how AI is accelerating both opportunity and risk. While AI can unlock smarter investments, it can also water down your marketing with bad work.
Get straight to the good stuff—network with top CMOs, brand leaders, futurists, technologists, platforms, and innovators.
Completely free—because smart growth shouldn’t cost extra. But space is limited—lock in your seat now.
Tinuiti Live is a can’t-miss event every year for me and my team. I firmly believe the true separator in today’s landscape for brands is to be in constant evolution and embrace the rapid change in the media landscape. Tinuiti embodies this principle with an event to share insights, new capabilities, and a great forum to connect with other top leaders in our space.
Andy Judd, CMO, Poppi, Tinuiti Client
As a two-time Tinuiti Live attendee (and one-time panelist) I can honestly say that Tinuiti Live is one of the most beneficial media conferences I’ve attended. The Tinuiti team makes sure the day is filled with takeaways for brands that are actually informative and useful. As an agency, Tinuiti sits at the intersection of media and measurement and knows what it takes to drive success.
Elan Lieber, Senior Growth Marketing Manager at OLLY, Tinuiti Client
Tinuiti Live featured actionable insights, networking opportunities, and success stories from iconic brands addressing current marketing challenges. The format led to an exciting rotation of on-trend topics in intimate settings so attendees could choose topics that resonated most and the keynote speakers were highly engaging. A must attend event for any marketer looking to step up their marketing performance!
Erin Thoensen, President of Baby Operating Unit, The Honest Company, Tinuiti Client
Start your day with caffeine, conversation, and a bite to kickstart the big ideas.
In this inspiring keynote, futurist David Shing (aka “Shingy”) explores how AI can fuel not just efficiency, but imagination. Learn how brands can embrace technology as a partner in creativity—crafting more meaningful, human-centered experiences in a world where automation, emotion, and context must now coexist.
Tinuiti CEO Zach Morrison kicks off the day with a look at the data behind our theme—and the reality behind the industry headlines. He’ll cover the brands that win next will be the ones who cut smarter, move faster, and measure everything and why growth and waste is the new marketing imperative.
Zach Morrison
CEO, Tinuiti
Why this theme, and why now? Growth at all costs doesn’t work anymore—and waste is costing more than most marketers realize. Tinuiti’s President, Jeremy Cornfeldt, opens the day with a direct look at the forces reshaping marketing and why growth now demands ruthless precision, sharper measurement, and zero tolerance for inefficiency.
Jeremy Cornfeldt
President, Tinuiti
Poppi didn’t just grow—it exploded. This fireside breaks down how rapid Media Mix Modeling, brand equity measurement, and a breakout Super Bowl moment helped the prebiotic soda brand fuel smarter decisions and cut waste. An unfiltered look at what happens when you stop guessing—and start cutting waste with precision.
Andy Judd
CMO, Poppi
Dalton Dorne
CMO, Tinuiti
Search is no longer a box you type into—it’s the invisible thread tying together retail, social, and AI-driven discovery. Hear from platform leaders shaping this convergence, and learn how to future-proof your strategy as consumer journeys stretch across assistants, scrolls, shelves, and everything in between.
Simon Poulton
EVP, Innovation & Growth, Tinuiti
AI won’t replace your creative team—but it might reduce wasted hours and false starts. In this session, we’ll show how Creative AI can kickstart ideas you can test fast as a valuable starting point (not the final product) in your campaign strategy.
Crystal Duncan
EVP, Brand Engagement, Tinuiti
Enjoy a sponsored lunch and take a break from the programming to network and visit interactive experiences.
Keep the conversations going! Grab your lunch and join the section that aligns with your top interests. Test drive the Newest Tools in our Bliss Point by Tinuiti measurement suite or sit down at specially designation tables for Innovation & Growth Leadership, Brand Spotlights, Platform Powerhouses, Performance & Measurement, Commerce/Streaming.
Keep the conversations going! Grab your lunch and join the table that aligns with what you’re most interested in: Innovation & Growth Leadership, Brand Spotlights, Platform Powerhouses, Performance & Measurement, Commerce/Streaming, or Open Networking.
Forget static personas and tired lookalikes. This panel explores how real-time predictive intelligence is finally making AI-powered targeting measurable—and effective. Hear how Tinuiti and Yobi are using behavioral signals to predict and convert the next best customer—and see the tech in action in a live demo.
Tavo Castro
EVP, Strategic Planning & Investment, Tinuiti
Billions are pouring into retail media—but not all spending drives growth. Join Tinuiti’s commerce and investment leads for a sharp look at what’s truly scalable, what’s being oversold, and how to spot the difference. From streaming to incrementality, find out where to place your next big bet.
Elizabeth Marsten
VP, Commerce Innovation, Tinuiti
Announced soon
While some B2C brands are still out there chasing clicks, B2B marketers are quietly using AI to engage entire buying committees, predict intent before it happens, and superpower personalize at scale. This panel explores how AI is rewriting demand gen, attribution, and customer retention—and why the smartest D2C brands are paying close attention.
Andrea Cruz
Group Director, Client Partner, Tinuiti
Commerce is evolving fast—seemingly everywhere, all at once. Across platforms, screens, and signals. This panel brings together brand, publisher, and ad tech leaders to debate what’s hype and what’s working. From streaming and shoppable content to AI-driven attribution, we’ll unpack the biggest forces reshaping commerce—and the players turning disruption into growth.
Elizabeth Marsten
VP, Commerce Innovation, Tinuiti
Big stages mean big stakes. From the Super Bowl to March Madness, this panel unpacks how brands are rethinking tentpole investment—making it more accessible, more measurable, and more worth it. Hear from advertisers who’ve done it right, and learn how to turn cultural moments into real marketing performance impact.
Graham Goeppert
SVP Digital Commerce, Poppi
Brooke Cullison
Director of Ecommerce, Liquid IV
Kelsey Newberry
Director of Brand Marketing, EOS
Harry Browne
VP, Media Innovation, Tinuiti
Take a moment to refresh while we reconvene at the mainstage.
As cookies vanish and privacy laws tighten, the balance of power is shifting. Join TransUnion and Tinuiti for a bold look at who’s shaping the future of marketing—platforms, brands, or AI itself. Plus: an exclusive look at Tinuiti’s new approach to reaching scale without third-party tracking.
Sean Odlum
Chief Product Officer, Tinuiti
Mike Finnerty
SVP Marketing Solutions Services, TransUnion
Amazon isn’t just where people buy—it’s where they watch, discover, and connect. In this session, we’ll explore Prime Video’s evolving role in entertainment and commerce, and why marketers should treat it as a full-funnel performance platform—not just a checkout destination.
Renee Fuller
VP, Marketing, OLLY
Elan Lieber
Growth Marketing Director, OLLY
Announced soon
Tinuiti’s Chief Client Officer, Diana DiGuido, closes the show with a sharp take on the day—and what’s next. From AI to Bliss Point tech to audience targeting to streaming and commerce media, she’ll highlight how leading brands are scaling smarter, cutting waste with precision, and embracing the tools that will define marketing’s next chapter.
Diana DiGuido
Chief Client Officer, Tinuiti
Close out the day with cocktails, bites, interactive experiences, and music.
Backed by the Best
This year’s Tinuiti Live sponsors are industry powerhouses.
Yes! But nothing beats being there live. (But you can catch select recordings from the last few years on our YouTube channel.)
Wear whatever makes you feel confident enough to drop a hot take during a panel Q&A.
Only the good kind. No wasted small talk—just real conversations with smart senior marketers, like yourself, from every vertical, who get it.
Feel free to invite a coworker or industry colleague—just have them fill out the registration form. Seats aren’t guaranteed due to high demand, but we’ll do our best to accommodate.
Bad food and bad coffee at conferences make us angry—so we don’t allow either. We always pay for the bacon upgrade, the espresso upgrade, and yes, there’s oat milk. Please share any dietary restrictions when registering or email us at events@tinuiti.com.
We recommend the following hotels, all just a short distance from the event venue: Renaissance New York Times Square, Hyatt Times Square New York, and The Time, NY. Please note that Tinuiti has not reserved a block at any of these hotels, and attendees are responsible for their own reservations. Early booking is recommended for best rates and availability.
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