2024 Cooler Screens Innovation Summit:
Achieving Incrementality

Incrementality is only the start of a conversation, but it’s the right one to have. We may not agree on the definitions or always how to measure it, but we’re finally talking about business outcomes. But it’s incomplete picture, especially in stores where so many things can happen— consumer behavior can be unpredictable if the influence is unknown and there will always be unknowns. And it’s not just the exclusive domain of retail media as attribution is now being restored to platforms like Meta and Google. 

Watch Tinuiti’s Elizabeth Marsten and Nirish Parsad take the stage at the 2024 Cooler Screens Innovation Summit here.