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Digital Ads Benchmark Report Q1 2026
Quarterly Trends Across Google, Meta, Amazon, And More
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Despite Continued Uncertainty, Digital Ad Spend Remained Robust in Q1 2026
Across Amazon Sponsored Products, Google search, Instagram, Facebook, and YouTube ads, four of the five largest digital ad segments in the US saw at least some acceleration in spending growth from Q4 2025 to Q1 2026. The lone exception was Amazon Sponsored Products, which saw a small dip in growth from a particularly strong Q4 result, but still managed to deliver the second highest rate of spending growth in Q1.
Explore Insights Based on More than $4 Billion in Annual Ads Spend Under Management
Featuring nearly 50 charts on platform performance across search, social, commerce, streaming, and display advertising, the Digital Ads Benchmark Report paints a comprehensive picture of what marketers saw in the first quarter of 2026.
+71%
year over year spending on Amazon Prime Video Ads
+33%
share of Instagram ad impressions attributed to Reels
+14%
clicks on Google paid search ads
Dive Into the Latest Data on Campaign Types and Ad Formats
The Q1 2026 report brings detailed analysis of key channels and platforms, including:
- The strength of the Amazon DSP, which grew at the fastest rate in nearly five years.
- How Google Performance Max campaigns are performing relative to standard Shopping campaigns.
- Surging click growth for Walmart Sponsored Products and how the value of clicks is trending over time.
- Reels ads accounting for an all-time high impression share on Instagram.
The Complete Digital Ads Benchmark Vault
