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Digital Ads Benchmark Report Q2 2026
Quarterly Trends Across Google, Meta, Amazon, And More
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Amazon Advertising Growth Outpaces Other Platforms in Q2 as Elevated Gas Prices and Economic Uncertainty Fail to Rock the Boat
Across five of the largest digital ad segments in the US, Amazon’s Sponsored Products was a standout in Q2 2026 with same-site spending growth jumping sharply as Amazon moved its Prime Day sales event up to June from its typical July timing.
Google search and YouTube, along with Instagram, all saw slower ad spending growth in the quarter in the face of stronger year-ago comps, while Meta’s other marquee property, Facebook, rebounded from a relatively weak start to the year.
Learn What More than $4 Billion in Annual Ad Spend Under Management Is Revealing for Marketers
More than four dozen charts will help prepare you for the back half of the year, unpacking all of the key shifts across search, social, streaming, display, and commerce media.
+67%
Increase in Amazon DSP spending
35%
of all Instagram ad impressions now attributed to Reels
0%
Amazon’s US Google shopping impression share against the median retailer
Dive Into the Latest Data on Campaign Types and Ad Formats
The Q2 2026 edition of the Tinuiti Digital Ads Benchmark Report takes a microscope to what’s driving shifts across the digital landscape, with insights into:
- The share of Meta ad impressions and spend coming from the steadily growing Threads platform.
- How big of an impact Prime Day had on Q2 Amazon advertising results, and what growth would have looked like if the event hadn’t been moved earlier in the year.
- Amazon’s continued absence from Google shopping auctions in the US.
- TikTok’s resurgence as advertisers lean into the platform more confidently.
The Complete Digital Ads Benchmark Vault
