Guide
The 2023 Lifecycle Marketing Guide
Email, Mobile, and Onsite Marketing: The MVPs of 1P Data are Ready to Lead the Way in the Privacy-by-Default Future
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As brands and advertisers head into 2023, they aren’t the same people or marketers they were just a few years ago. And neither are the customers they’re targeting.
How advertisers build and execute on their campaigns has been undergoing crucial—and near-continuous—updates. This is due in large part to increasing privacy restrictions, but also an evolution of consumer expectations, inflation concerns, ongoing supply chain issues, and so much more.
Lifecycle Marketing was built-by-default to navigate this many-faceted storm, and to help other channels find their way to shore with privacy-compliant data. Let’s explore how…
In this guide, you will learn:
- How Lifecycle Marketing can power your data and audience strategies in the privacy-by-default future
- Why it’s so important for your email marketing, mobile messaging, and onsite marketing campaigns to be fully-integrated and hyper-personalized
- How to design your Creative for performance
- What types and styles of offers are popular today, with examples for inspiration
- How to leverage AI & Machine Learning to deliver highly relevant communications
- Expert Tips for 2023
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