The AI SEO landscape is quickly evolving and marketers need to understand how platforms are sourcing information for prompts that matter. Using the Profound platform, Tinuiti developed a systematic method for tracking citations across an array of categories over time to help brands and marketers understand key developments unfolding in the AI space. This report unpacks those learnings.
Study Key Trends Influencing AI Citations Across Categories and Platforms
The nine categories tracked are apparel, beauty, electronics, food and beverage, home and garden, manufacturing, OTC health, technology, and transportation and logistics. The AI platforms and features included in this report are ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Google Gemini, Microsoft Copilot, and Meta AI.
9%
The share of total citations attributed to social media in January
>4x
How much more frequently social media is cited by AIOs than Gemini
ZERO
The number of amazon.com citations featured in Gemini results
See What This Means for Marketers
Understand the changes that are already underway in the AI SEO space with data focused on:
- Reddit’s importance to social media citations, and how other platforms like YouTube stack up.
- How different citations are from one AI tool to the next, even for those created by the same company such as Google Gemini and AI Mode.
- The impact of Amazon’s move to block some crawlers on the extent to which the ecommerce giant is cited on different platforms.
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