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Public Perceptions of AI in Marketing

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Artificial Intelligence is opening up a world of opportunities for consumers and brands alike as new platforms and tools come online every day.

To explore how consumers view the use of generative AI and what it means for marketers, Tinuiti surveyed over 1,000 US adults in June 2024. This extensive study dives into several key areas of consideration, including:

Brands are already exploring the possibilities of generative AI, but marketers should take care to understand consumer comfort with the technology and its uses. Download Public Perceptions of AI in Marketing to learn how adults are thinking about it today.