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Digital Ads Benchmark Report Q3 2025
Quarterly Trends Across Google, Meta, Amazon, And More
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Volume metrics like impressions and clicks are up, and pricing metrics like CPC and CPM are down. Tinuiti’s Q3 2025 Digital Ads Benchmark Report features nearly 50 charts on the most important trends impacting the marketing industry across social, search, video, and display.
This edition of the report features high-level growth trends along with insights on emerging topics like:
- The impact of Amazon’s Google shopping exit on paid search click growth
- Growing adoption of TikTok Smart+ campaigns
- Viewers taking in YouTube shorts on the big screen, with TVs accounting for more nearly half of ad spending on the format
