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Digital Ads Benchmark Report Q3 2026
Quarterly Trends Across Google, Meta, Amazon, And More
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Ad Spending Maintains Momentum in Q3 as Pricing Growth Rebounds Across Several Channels
Across major digital platforms, ad spending continues to grow in line with expectations, as the backdrop of continued consumer anxiety in the US has yet to meaningfully dent advertiser budgets. The rise of AI has also yet to blunt the opportunities available to brands on legacy platforms.
While spending growth slowed across Amazon ad formats in Q3, as Prime Day shifted earlier in the year, growth picked up on Meta’s largest platforms and held roughly steady for Google search.
New Insights from Tinuiti’s More than $4 Billion in Annual Ad Spend Under Management
With over 40 charts covering social, streaming, search, display, and commerce, Tinuiti’s Q3 2026 Digital Ads Benchmark Report highlights key developments marketers should know heading into the last quarter of the year.
17
Quarters since average YouTube CPM increased year over year
2x
Growth in Threads share of total Meta spending compared to Q2
29%
Increase in TikTok spending year over year
Drill Down Into the Latest Data Across Campaign Types and Ad Formats
The Q3 2026 edition of the Tinuiti Digital Ads Benchmark Report examines the underpinnings of important trend shifts across the digital ads landscape, including:
- The reverberations of Amazon dropping out of Google shopping auctions one year later and what marketers can expect in the months ahead.
- How social media spending has flowed back to TikTok and which platforms have seen weaker growth as a result.
- The role that the rise of Prime Video ads has played in streaming video pricing and volume trends.
- The diverging factors driving spending growth on Instagram and Facebook and the importance of Reels inventory to each.
The Complete Digital Ads Benchmark Vault
