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Digital Ads Benchmark Report Q4 2025

Quarterly Trends Across Google, Meta, Amazon, And More

Cover of Digital Ads Benchmark Report Q4 2025

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Ad Platforms Saw Mixed Growth in Q4 2025

Covering the most important trends across the digital ads landscape, Tinuiti’s Q4 2025 Digital Ads Benchmark Report features nearly 50 charts with analysis on paid search, social, streaming video, display, and commerce media.

US Ad spend year over year growth by platform

Dive into 50+ Charts Analyzing the Digital Ad Landscape

Covering the most important trends across the digital ads landscape, Tinuiti’s Q4 2025 Digital Ads Benchmark Report features nearly 50 charts with analysis on paid search, social, streaming video, display, and commerce media. The report includes the latest data on Google, Amazon, and Meta, as well as insights into growing platforms like TikTok and Pinterest.

+31%

year over year sales for Amazon Sponsored Products on Cyber Monday

67%

of YouTube video ad campaign spending driven by TV screens in Q4 2025

65%

of Google Demand Gen spending from video ads in December

Gain Insight into Platform Shift and AI Innovation

The Q4 2025 report provides high-level growth trends and examines other key developments such as:

The Complete Digital Ads Benchmark Vault

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Cover of Digital Ads Benchmark Report Q4 2025