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5 Ways to Get More Revenue With Your PPC Ads [Infographic]
By Tinuiti Team
Small online business owners have had a rough time with Google within the last year. Paid traffic with PLAs, Google penalization’s (Panda, Penguin) algorithm updates, and ‘secure search’ removal of organic keywords (Not Provided). The folks over at WordStream wanted to give small to medium online merchant a break with some PPC AdWords tips.
This is the same suggestion you’ll hear CPC repeat for Product Listing Ads. If you’re not in your account at least 30 minutes a week you’re letting things slip through the cracks.
2. Do better keyword research
Use Google Analytics and other keyword tools to identify high converting keywords. Google AdWords tool can be useful, but keep in mind it isn’t perfect.
Think about keywords that will convert for the holiday season such as “coupon” or “discount.” Consider using Ad Sitelinks to promote better performing categories and products.