At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers.
For the first time, we are opening up our archive to the public, showcasing our most popular Amazon advertising webinar recordings and slides – for FREE.
As seen below, we’ve provided a direct link to each recording (no need to opt-in!)
If you would like to request a specific topic or webinar recording, please email [email protected] for more information.
Amazon Advertising Webinars for Vendors & Sellers:
The State of the Amazon Marketplace
Summary: Without proper planning & forecasting, many sellers may see any new changes in the Amazon Marketplace affect their sales, fulfillment, pricing, marketing strategy & even profitability.
Featuring: Join our 4 Amazon Experts in a round-table discussion as they dive into expectations, trends & strategies that they predict will shape the Amazon Marketplace.
What You Will Learn:
- How to Properly Prepare for International Expansion
- Product Reviews – What’s Going to Happen Now?
- Leveraging Your Marketing Strategy to Drive Sales
- Customizable Pricing Strategies to Higher Profitability
- What’s Going on With Amazon’s Brand Gating Policy?
How to Create Optimized Amazon Product Listings for 2017
Summary: Are your product listings optimized enough to show up for shoppers’ searches on the Amazon Marketplace? Are your most profitable keywords ranking? Are you improving your click through rates and conversion rates to maximize your profitability?
Featuring: We brought in CEO & Founder of Skubana, as well as our very own Head of Marketplace Strategy – who’ll discuss key optimizations you need to be making to stay ahead of your competition in 2017.
What You Will Learn:
- Understanding Amazon’s A9 Search Algorithm
- How to Create Conversion Rate Optimized Compelling Content
- Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it
- Title, Featured Bullet Points, Photos, Reviews, Video
- How to Get Frequently Purchased Products Together
- Amazon Tools That’ll Help You Streamline Optimizations
The 2017 Amazon Virtual Summit
Summary: 3 Day Summit filled with actionable Amazon advertising strategies.
Featuring: CPC Strategy experts, Feedvisor, & Seller Labs
What You Will Learn:
- Day 1 | Optimizing Your Amazon Organic Ranking
- Day 2 | Price Wars: Overtaking Your Competitors On Amazon
- Day 3 | Finding More Traffic, Finding More Sales
FBA Profitability & Sales Channel Expansion Analysis
Summary: FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Featuring: CPC Strategy experts, & Brandon Levey, CEO & Founder of Stitchlabs.
What You Will Learn:
- How to Decide Which Products & How Many to Send into FBA
- Sell Profitably on FBA Without Cannibalizing Other Sales Channels
- How FBA Can Help High-Volume Amazon Sellers Get Ahead
- Q&A with the Amazon Experts
The Brand’s Webinar to Amazon A+ Content Optimizations
Summary: If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.
Featuring: CPC Strategy experts
What You Will Learn:
- The Purpose & Value Behind A+ Content Detail Pages
- Implementing the Best Guidelines & Best Practices
- Why Brands Need to Invest in A+ Content
- Featured Client Case Study Results
- Q&A and Walk-Through
The State of Amazon’s Brand Gating Policy & Protection
Summary: While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans.
Featuring: We brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.
What You Will Learn:
- Overview of Amazon’s Brand Gating Policy
- What are the Brand Gating Steps?
- Is Brand Gating the Silver Bullet?
- Why is Your Brand Gating Request Denied?
- How Will Brand Protection on Amazon Change in the Future?
Investing in Amazon’s Enhanced Brand Content
Summary: EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to tell a unique brand story, enhance product images & text placements. According to Amazon, adding EBC to your product detail pages may also result in higher conversion rates, increased traffic, and increased sales when used effectively.
Featuring: There’s a lot to learn about EBC, therefore CPC Strategy & Skubana are here to discuss ways in which Amazon sellers can maximize the return of their Enhanced Brand Content.
What You Will Learn:
- Enhanced Brand Content Value & Overview
- Getting Started with A+ Enhanced Brand Content
- Best Practices & What Sellers Need to Avoid
- Calculating the Return on Your EBC Investment
- How One Brand is Maximizing Their EBC Investment
Prime Your Amazon Profits for the Holiday Shopping Season
Summary: Whether Prime Day is your biggest selling day of the year or just another above-average sales day in online retail, it can bring valuable insights to use as you prepare and create projections for this year’s holiday shopping season.
Featuring: CPC Strategy & data automation leader Webgility, will reveal insider secrets for identifying your MVD (most valuable data) on Prime Day and how to glean actionable insights from the world’s largest marketplace. Join us as we look to prime your profits and prepare for serious holiday shopping success.
What You Will Learn:
- Prime Day Data—your Sponsored Products and bottom line growth
- Maximizing product visibility through listing optimization
- Amazon holiday positioning and sales for an overstock-free January
- Ways to protect your margins and streamline operational workflows
- The essentials of financial pre-holiday preparation
Amazon Listing Optimizations That Drive Visibility & Sales
Featuring: CPC Strategy, Jungle Scout, Splitly
What You Will Learn:
- How content plays an integral role in outpacing your competition & your overall Amazon growth strategy.
- Leveraging your advertising efforts to improve sales optimizations – Understanding your most profitable ASINs.
- Efficient & practical ways to test product pricing, product detail pages, images & titles.
The Q4 Amazon Virtual Summit
Summary: The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.
Featuring: CPC Strategy, Seller Labs, Feedvisor
What You Will Learn:
- 3 Presentations Full of Top Tier Amazon Expert Presentations
- Understanding Where to Prioritize Amazon Investments
- Amazon Growth Strategies That Drive Higher Revenue
- Updates on Latest Features for Sellers to Take Advantage of
- Open Q&A Forums with Amazon Experts
Build Customer Confidence and Drive Sales with More 5-Star Reviews
Summary: Every Amazon seller should know by now reviews matter — especially when it comes to ranking, conversion rate optimization & brand reputation.
A few 1-star reviews on Amazon won’t necessarily make or break your business — it’s ignoring those reviews that will. Therefore, we’ve brought in the experts over at xSellco to discuss reviews impact on growth & how to scale review generation, while ensuring you’re staying compliant with ToS.
Featuring: CPC Strategy, xSellco
What You Will Learn:
- How reviews play an integral role in your overall growth
- How your seller feedback rating impacts your Buy Box chances
- Strategic ways Amazon Sellers can scale review generation
- Ensuring you’re staying compliant with Amazon’s Terms of Service
Top Amazon Sponsored Product Mistakes Draining Your Profits
Summary:
Do you find yourself asking any of the following questions?
– Are my campaigns performing at their optimal level?
– Why aren’t my Sponsored Product ads converting?
– My ACoS is cutting into my profit margins—How do I fix this?
– Why aren’t my ad placements sending enough traffic to my listings?
Featuring: We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
