Attribution Models: Google Analytics vs. Google Adwords Part I

By Tinuiti Team

Have you ever seen discrepancies between how your Google Analytics and your Google Adwords accounts attributes conversions? You probably have because Google Analytics and Google Adwords use different Attribution Models.

An Attribution Model is a rule that establishes which marketing source gets the credit for completed conversions.

In this video, our Director of Paid Search, David Weichel, takes us through a typical conversion path and highlights the differences between the Google Analytics and Google Adwords attribution models.

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