Retailers with both bricks and mortar and ecommerce sites may have the advantage in the future, as 49% of shoppers would still prefer to see a product in person before they buy.
In addition, it’s important for retailers and brands to keep an eye on the generational preferences, and tailor their shopping experience accordingly–just look at the way Millennials shop compared with Seniors. There’s quite a wide gap, and this will determine how you market and sell products successfully.
A few last tips:
1. Make sure your online shopping experience is as user-friendly (and mobile-friendly) as possible.
This is so key. Millennials shop in their car and from bed. Parents shop from the restroom. Don’t limit their options or frustrate them with a clunky mobile experience as they shop from wherever–and you’ll be rewarded.
2. Expand your online sales to Europe if you have the site and shipping capabilities.
While we know that the majority of Americans love to shop online, only 53% of global Internet users [PDF] overall made an online purchase in 2016–meaning there’s room to grow.