How To Get More Orders With Ecommerce Homepages

By Tinuiti Team

This is a guest post by Jenni Tolman. Jenni is the Marketing Manager & SEO Writer for Miva Merchant, an all-inclusive ecommerce solution. You can contact Jenni @MivaMerchant

How to Optimize Your Ecommerce Homepage

Eocmmerce homepages, get more salesIt is essential that you ensure every page of your online store is properly optimized, especially your ecommerce homepage.

A professional ecommerce homepage is one of the most critical elements to your online success, as it will define all other pages within your online store.

Here are some simple ways to optimize your online store and to improve your conversion rates.

Functions of Your Ecommerce Homepage

Your homepage is intended to deliver key trust-building items to page visitors.  Users who land on your website from search queries may not find the homepage to be the most relevant page.

But combined with other standard overall best practices, homepages are still one of the most effective ways to turn would be one-time monetary conversions into repeat purchasers. In addition, your homepage is the best place to include key call-to-action messages and incentivized offerings (i.e. free shipping or discount products).

Ecommerce Homepages: What Can You Do To Improve Conversion Rates?

If you want an ecommerce homepage with higher conversions, consider if you have the following elements:


Ecommerce Homepages: Great Ecommerce Homepage Designs

Take a look at these examples of Miva Merchant Ecommerce stores that have successfully executed homepage optimization.


Ecommerce Homepages: What Are You Doing To Impede Conversion Rates?

Are you losing conversions because you’re ecommerce homepage has any of the following elements?


Ecommerce Homepage Resources For Your Online Store

In addition to these best practices, use these web tools to create the best possible homepage for your Ecommerce store.

The most important thing to remember when optimizing your homepage is to communicate clearly to your potential customers about who you are and what you can do for them.

Once you set the expectations of what your solution is to their problem on your homepage, you must follow-through on delivering that promise throughout the entire customer experience.

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