PPC Course: Optimizing AdWords Text Ads for Retail – Register
Drive More Product Conversions from Text
It’s no secret that for retailers, advertising dollars are typically better spent on Google’s retail-specific product, Shopping. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
On Wednesday, July 15th, CPC Strategy’s Director of Paid Search, David Weichel, will discuss how retailers can drive a better return on text ads and leverage them to capture more bottom-of-the-funnel shopper intent through the use of automation and different campaign structures.
Topics Discussed Include:
- Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
- Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
- Applying Automation to Improve Ad Profitability & Ad Copy
- Leveraging Remarketing Lists for Search Ads (RLSAs)
- 15-Minute Live Q&A
Optimizing AdWords Text Ads for Retail
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