Back-To-School Shopping Trends in 2013 [Infographic]
With more parents and students heading online to buy, the back-to-school shopping season is quickly becoming a nice boost to Q3 numbers for online retailers. PriceGrabber just let go the results of its 2013 back-to-school shopping survey. Here’s the infographic summarizing the results (scroll all the way down for key takeaways):
Main takeaways for retailers:
These are important particularly for apparel and general supplies retailers:
- Have product listings optimized (SEO descriptions, clear images, etc.) by July (or August at the latest)
- Increase bids for back-to-school shopping product categories from July to September (highest in August)
- Make sure your back-to-school promotions are live on CSEs BEFORE they start (it typically takes a couple days to a week to get it live, depending on the CSE)
- Offer free shipping; Easier said than done, but work this feature into your promotions or prepare to offer it in just August
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