Say you’re a parent looking to save some money purchasing clothes for your newborn. Logically your first step is to jump onto a comparison shopping engine, such as Pricegrabber, type in “baby clothing”, and hit Search.

Hmm, on second thought…

Instead of clothes for your baby, or someone else’s baby for that matter, most of the results on the first page are clothing under the “Baby” brand, which as one can see is unlikely to fit your newborn for quite some time.

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