Reach New Amazon Customers With Tinuiti's First-to-Market Capabilities + Retail Media Updates [Release Notes Q2 2022]
Ready to acquire more new-to-brand customers on Amazon, increase data-driven insights, or maximize your impact across retail media networks? If so, you’re in luck. Our experts at Tinuiti have released a variety of new features via MobiusX that can help your business thrive on Amazon, Instacart, and Walmart.
We’re excited to announce we have launched a first-to-market capability to reach new customers with Amazon Sponsored Brands, and the results for our clients have been impressive so far. We’ve also completed our migration to Amazon’s Selling Partners (SP) API bringing several fragmented datasets under one roof for more powerful brand strategies. For our Amazon Share of Voice (SOV) capability, we’ve added new ways to customize our clients’ brand portfolios to trend different business areas across the digital shelf. Lastly, we’ve bolstered our ad campaign management toolbox for retail media networks by adding new insights and automation capabilities to help brands implement bid strategies at scale.
In this edition of our Q2 2022 Release Notes, we’ll take a deeper look at these new features and why they are important to clients including:
- Acquire New-To-Brand Customers w/ Shoppers Segment Targeting on Amazon Sponsored Brand Campaigns
- Amazon Selling Partners API Integration Powers Data-Driven Insights
- Track Amazon Share of Voice for Value & Premium Brands
- Retail Media Bid Automation & Budget Insights
Acquire New-To-Brand Customers with Shoppers Segment Targeting on Amazon Sponsored Brand Campaigns
Relevant Audience: Amazon Clients
The Challenge:
- New-to-Brand metrics on Amazon are a great way to measure a campaign’s impact on acquiring new customers, but brands haven’t been able to explicitly target new-to-brand shoppers separately from repeat customers which limits their ability to maximize New-to-Brand KPIs.
Our Solution:
MobiusX partnered directly with Amazon to integrate the latest version of Sponsored Brands campaigns that gives brands the ability to bid on New-to-Brand shoppers separately from repeat and loyal customers.
- Customize campaign strategy to target New-to-Brand shoppers separately from returning customers with custom ad messaging & targeting specially catered to new-to-brand shoppers.
- This API-first capability allows advertisers a point-and-click solution to quickly launch new campaigns with up to 900% higher bid for New-to-Brand shoppers, helping to power brands’ new customer acquisition strategy.
- Clients saw +6% New-to-Brand sales and +5% New-to-Brand orders for these campaigns vs. a control.
“Customer loyalty and garnering new interest in products and brands is essentially the bread and butter for brands/advertisers. Both of these metrics are essential, however before a customer becomes a loyal customer, they need to make their first purchase. Brands/advertisers who want to grow their customer base always find it challenging to target new-to-brand shoppers, and with this feature they will be able to overcome that challenge.”
– Upendar Garg, Sr. Product Manager, MobiusX, Tinuiti
This new feature has been available from June 2022
Amazon Selling Partners API Integration Powers Data-Driven Insights
Relevant Audience: Amazon Clients
The Challenge:
- Brands on Amazon require robust data analytics to make informed decisions for their business and advertising strategies, spanning traffic data, advertising performance, supply chain, and more.
- However, this information sits in disparate datasets, making data analysis a fragmented and time-consuming process that can ultimately have an impact on brand performance.
Our Solution
- Tinuiti’s integration with Amazon’s Selling Partner API enables vendors and sellers to get direct access to a range of datasets so they can make better decisions, faster.
“MobiusX’s Selling Partner integration unlocks datasets across advertising, supply chain, demand forecasting, and more, making it easier and faster to act on critical data and maximize your success on Amazon.”
– Upendar Garg, Sr. Product Manager, MobiusX, Tinuiti
Track Amazon Share of Voice for Value & Premium Brands
Relevant Audience: Amazon Clients
The Challenge:
- Portfolio brands can compete on the same or complementary categories, but each brand has its own shopper strategy ranging from product design, messaging, and pricing. Ensuring a portfolio has the right brand mix across categories can require multiple reports and blending of disparate datasets, making it difficult and more time-consuming to make critical decisions.
Our Solution
- Track the performance of multiple brands across any Amazon category directly in MobiusX to make it faster to act on critical trends and information.
- Analyze trends across value and premium brands in a single category, and leverage this data to maximize your category Share of Voice (SOV).
This new feature has been available from May 2022
Retail Media Bid Automation & Budget Insights
Relevant Audience: Walmart & Instacart Clients
The Challenge:
- Managing ad campaign strategy across retail media networks effectively requires a deep understanding of the nuances associated with each publisher. Bids, budgets, and messaging vary across retailer, category, and publisher which is a lot of complexity to manage at scale.
Our Solution
MobiusX now offers a simpler way to manage campaigns & maximize impact across retail media networks, taking advantage of best-in-class methodology to help brands succeed.
- Automated bid optimization on Walmart to maximize ad performance at scale.
- Product-level bid recommendations to maximize performance on Walmart campaigns specific to your category and the auctions you compete in.
- Instacart auction insights identify budget opportunities to predict shopper impressions & sales from incremental ad budget.
- Integration with Instacart’s Optimized Bidding campaigns that enables brands to set the optimal bid that yields the largest-possible expected sales revenue for your budget.
This new feature has been available from May 2022
About MobiusX + Release Notes
MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually evolves to sell more of your product, faster, across all the industry’s top marketplaces. In an effort to share our tech updates and capabilities, Tinuiti produces MobiusX Release Notes on a quarterly basis to share our product updates to power your performance. Stay tuned for next quarter’s release notes and learn more about our technology here.
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