Digital media industry watcher Digiday ran a profile of men’s lifestyle aggregator Thrillist today, detailing the publisher’s move to bring its Facebook ad buying in under its own roof.
The piece goes on to point out that while “many e-commerce clients already conduct their search marketing in-house” [emphasis ours], Thrillist in fact chooses to employ Elite SEM’s services in that arena.
You can read the full article here: http://digiday.com/platforms/thrillist-brought-facebook-buying-house/