Analytics can be overwhelming — even for experienced marketing pros and advertisers. It seems every day there’s a new KPI, a new metric and a new trend you can track, and staying abreast of it all — let alone extracting actionable insights from it — just gets harder and harder.
Fortunately, visualization tools can help.
7 Leading Visual Analytics Tools
With the right visual analytics tools, you can instantly spot trends in data and hone in on areas where there’s room for strategic improvement.
But what tools are best and which ones should you invest in? Let’s look at the market’s top visual analytics software options available now:
When it comes to visual data analysis, Tableau is an industrywide favorite. Its drag-and-drop dashboard makes for super easy customization, and thanks to both its online- and server-based options, it’s ideal for collaborative teams needing access to the same data.
Tableau connects with hundreds of different data sources, including Cisco, Oracle, SAP, Quickbooks, and Presto.
Plus, Tableau’s reporting tools are second-to-none. Rather than churning out boring, static PDFs, its built-in storytelling features let you share custom data, insights, questions and analyses directly with your team in real time.
Experts Chime in:
“Tableau helps us bring together siloed data sources and enable real-time access to visual reporting. The ability to slice & dice data quickly to answer questions is valuable for analysts, marketers, & executives alike,” Aarati Sriram, Digital Analyst at Elite SEM said.
“Having easy access to a unified view of performance across channels empowers all team members to ask & answer questions, driving increased collaboration & actionable insights.”
“The collaboration driven by visual analytics is especially powerful – we’ve seen on our teams that the increased visibility into how marketing channels impact each other leads to cross-channel initiatives & conversations that weren’t happening before & ultimately drive increased efficiencies for brands.”
Although Tableau is a popular choice, here’s a list of additional visual analytics tools available:
If you’re looking for visual analytics software that’s easy to use on the go, then Domo’s your answer. The tool’s dashboards are made for tablet and mobile viewing, and it easily pulls real-time data from countless sources, including social media platforms, Salesforce, Quickbooks and more.
Best of all? Domo gives your whole team access to the insights and data they need to drive your business forward. No more bottlenecks or inefficiencies thanks to data silos.
QlikView is one of many visual analytics tools offered by Qlik. Dubbed a “guided analytics” solution, QlikView lets you build custom visualization apps based off dozens of disparate data sources — including real-time financial ones.
It also boasts a global search function, so you’re never wasting time hunting down that must-have metric, and you’re able to discern powerful, actionable insights before they impact your bottom line.
From a reporting standpoint, QlikView’s NPrinting tools make it easy to embed charts, graphs, and other visualizations into Microsoft Office documents and other templates.
Looker is designed to be an interactive analytics tool, embedding directly into your workflow to give you perfectly-timed data to power on-the-fly decisions. You can also implement schedules, set alerts and more.
The software also comes with a whole library of visualizations, so you can update your data within seconds without too much time or effort. The tool is used by major brands like Cigna, King (creator of the Candy Crush games) and The Economist.
The nice thing about MicroStrategy is that it’s free — at least the basic desktop version is. The tool lets you blend metrics from a variety of sources, including imported CSVs and spreadsheets, and easily visualize what data means for your brand.
All in all, MicroStrategy can connect with over 70 data sources, including Salesforce, Facebook and Hadoop. You can also create custom business dashboards to make tracking, formatting, and reporting on your metrics instantly easier.
Dundas eliminates the need for multiple tools and analytics accounts. Get total control of all your data sources with its fully customizable dashboard. Add in interactive visualizations, charts, scorecards and more, and use the built-in report designer to create meaningful stories for your team.
Individual users can also use Dundas’ search tools to find must-have data on the fly, without ever calling on IT or marketing for help.
Answer Rocket is a data visualization and search tool all in one. Ask data-related questions, get answers in seconds, and easily convert those answers to charts, graphs and other visualizations with the tap of a button.
You can also AnswerRocket to build dynamic charts and dashboards from searches and share those with others on the team for more efficient decision-making.