5 Ways to Get More Revenue With Your PPC Ads [Infographic]

By Tinuiti Team

Small online business owners have had a rough time with Google within the last year. Paid traffic with PLAs, Google penalization’s (Panda, Penguin) algorithm updates, and ‘secure search’ removal of organic keywords (Not Provided). The folks over at WordStream wanted to give small to medium online merchant a break with some PPC AdWords tips.

Here are 5 ways you can improve your PPC campaign to make more revenue:

Better PPC campaigns, 5 tips for more revenue

Key PPC Improvements

1. Spend time in your AdWords account

This is the same suggestion you’ll hear CPC repeat for Product Listing Ads. If you’re not in your account at least 30 minutes a week you’re letting things slip through the cracks.

2. Do better keyword research

3. Improve text ad relevancy

Here are some tips on how to improve Ad Releance in Google AdWords.

4. Optimize your landing pages

Before you make any landing page changes test where your current landing pages perform well, and where there are holes.

Here are some tips to get you started with Landing Page optimization.

5. Create mobile PPC ads

Mobile is the now, not next. Mobile shoppers need a fluid ad experience.


Questions about AdWords? Hit us up at [email protected]!

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