Are AMP Pages Right For Your Blog?

By Tinuiti Team

Jul 18 2016

Accelerated Mobile Pages (AMP) is a framework meant to create fast-loading web pages. It is a Google project that launched in February. More specifically, this open-source product was designed to speed up the loading process of mobile web pages. As a result, publishers can increase user satisfaction of their mobile sites and not miss out on earning any ad revenue.

AMP is inspired by the hardships publishers face when turning to experienced developers to optimize mobile web pages. They often deal with resource constraints that make it hard to rely on developers for conversion rate optimization. Luckily, AMP makes things easier by enabling mobile improvements more efficiently. In addition, it does not dramatically change the mobile web experience.

How AMP Works

The nature of AMP consists of three fundamental traits: AMP HTML, AMP JS, and AMP CDN. AMP HTML is a subdivision of regular HTML. It’s relatively easy to transform existing pages to AMP HTML if you are familiar with the main version. Some restrictions and extensions are included to provide a reliable experience and rich content beyond traditional HTML.

AMP JS is a JavaScript structure for mobile web pages. It mainly deals with resource management and asynchronous loading. This version ensures AMP HTML pages load fast. AMP CDN is an optional Content Delivery Network. It caches AMP-enabled pages and optimizes their performance automatically. This version even has its own validation system to confirm the effectiveness of pages.

Can AMP Benefit You?

There are many reasons why hopping on board the AMP bandwagon can be a good thing. Faster-loading pages and ad revenue earnings are a couple great reasons. Let’s look at these and other benefits offered.

AMP HTML pages can load 15 to 85 percent quicker than non-AMP page versions.
AMP pages can have higher search rankings on Google.
These pages can increase readership much higher than normal pages.
Higher readership translates to more ad views.
AMP has built-in native support for Google Analytics.
It quantifies and analyzes traffic like regular web pages.
AMP users can traffic ads with desired ad servers, enjoy multiple ad revenue sources, and have full control over ad placements.
Over 20 ad tech vendors have signed on to AMP, including Taboola, Adform, and Google AdSense.

AMP can increase your blog’s monetization potential.

AMP and Your Blog

Clearly, there are a lot of positive things AMP can do for your blog, especially if you use WordPress. WordPress users can conveniently implement AMP on their websites by installing its official plugin. It’s considered one of the easiest ways to get familiar with AMP. Of course, having mobile web pages is ideal to support different devices and keep viewers engaged. AMP takes things up a notch by helping you advance page performance with less hassle. You can afford to worry less about gathering enough resources to make improvements. Focus on achieving greater conversion rate optimization.

If you’re already monetizing your blog with ads, you might as well move forward with AMP. Doing so helps you please your audience with more user-friendly mobile web pages. In return, your earning potential will increase. Who wouldn’t want that? Go ahead and read the case study Helping TravelStore Become an Online Entity for more helpful marketing information.