The Future of Google PLAs?

By Tinuiti Team

Just before Google’s Q2 2013 earnings came out, Business Insider examined the “massive revenue driver” that is Google Product Listing Ads. Here are the key takeaways of their analysis:

Does that 3rd point sound like something familiar? Google could be making a legitimate push for an Amazon Marketplace-like program sometime in the future. Some of our experts weigh in.

google-pla-tien-nguyenTien Nguyen, CPC Strategy Co-founder and Director of Technology, says, “If that’s true, it’ll make accurate prices/stock information so crucial, like it is on Amazon. I can’t imagine Google trusting merchants to have 100% accuracy so I can see a Google marketplace going either of 2 ways:


Our CEO, Rick Backus, closes, “The Google Marketplace is coming. It might not be in the same form as Amazon but it’s clearly something they are working on.”

If that’s true, it will be HUGE for online retailers to get a head start on management for the program.

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