8 Secret Sauce Google Shopping Campaigns Strategies from Google

By Tinuiti Team

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the replacement format that changes how product groups are structured and how advertisers can identify inventory to create product groups.Google Shopping Campaigns best practices

Google Shopping Campaigns have been available for beta program merchants for over a year now, but for most online advertisers Google Shopping Campaigns are a new, looming ad update.

New to Google Shopping Campaigns?

If you’re transitioning to Google Shopping Campaigns, here are some things you should do:

Increase Conversions on Google Shopping Campaigns

If you’re more familiar with PLAs, here are some advanced strategies to help you leverage your ROI:

 Google Shopping Campaigns Advice from Google

Here are some best practices for Google Shopping Campaigns from Google. 


Are you ready for Google Shopping Campaigns?

Google Shopping best practices


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