Search

Part 2 – The Most Common Comparison Shopping Management Mistakes – Product Level Tracking

By Tinuiti Team

Part 2 of CPC Strategy’s Most Common Comparison Shopping Management Mistakes deals with product level analysis and optimization.

1. Not collecting surveys from customers.

2. Not tracking campaign performance at the product level.

If you’re not analyzing your comparison shopping campaigns at the product level you’re probably doing two things: wasting money on products that don’t convert, and missing out on additional sales from products that do convert, but don’t get enough exposure.

When you track your comparison shopping campaigns at the product level, you’re not only able to see how individual products perform and optimize those listings, but you’re able to create and analyze brand, category, and price bucket reports. This insight lets you control your ad spend and increase your revenue.

Looking for more comparison shopping management tips?




Download our CSE Handbook



You Might Be Interested In

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.