Part 4 – The Most Common Comparison Shopping Management Mistakes – Bad CSE Investments

By Tinuiti Team

Part 4 of CPC Strategy’s Most Common Comparison Shopping Management Mistakes deals with which comparison shopping engines (CSEs) you invest in.

1. Not collecting surveys from customers.

2. Not tracking campaign performance at the product level.

3. Not adjusting campaign strategy at a sufficient rate.

4. Investing your money in the wrong comparison shopping engines.

One of the seven metrics we weigh in our Top Ten CSE Rankings

It’s amazing to see how many retailers invest their time and money into comparison shopping engines that don’t send their websites quality traffic.

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