Thanksgiving & Black Friday 2013 – Evolution of the Mobile Revolution

By Tinuiti Team

Retailers kicked off yet another holiday season and opened their doors to mobs of deal-hungry and bargain-hunting shoppers; only this year these “mobs” came in the form of online shoppers. With a 27% increase in paid search spend, a 19.7% increase in online sales, and a 43% increase in mobile sales over 2012, there is much to be learned regarding shifts in consumer buying behavior. While retailers saw record online sales it is important to note the growth and impact of mobile use, with mobile accounting for 39.7% of all online traffic and 21.8% of total online sales. According to IBM’s Digital Analytics Benchmark report for Black Friday 2013, the 2013 holiday season is kicking off with some noticeable trends and areas of growth for online sales.

Thanksgiving & Black Friday 2013 Highlights:

Black Friday Online Sales Trends

Black Friday Mobile Performance Trends


It’s clear that mobile devices have become such an integral part of our society and also such an influential component in our buying behavior and decisions. As consumers continue to adopt mobile devices, we are going to witness further and greater shifts in buying patterns and channels. Therefore, for advertisers within the e-commerce sector it is crucial that we adapt and shift our strategies and efforts to take advantage, or as some may argue – to keep up with, this ever-evolving mobile revolution.

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