This Week in Retail Search Â– 10/26/2014

By Tinuiti Team

Oct 31 2014

Retail Search Weekly Recap

Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce

Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. Below are the news stories in Ecommerce, Retail Search, Google, Amazon, and Mobile that you should be aware of.

Digital Marketing News

Search Engine Land: Google Penguin 3.0: Worldwide Rollout Still in Process, Impacting 1% of English Queries

Google has made another update to its notorious Penguin, which targets blog networks, web spam, and other practices that go against GoogleÂ’s search policies.

Mobile

TechCrunch: Amazon Fire Phone Flops

AmazonÂ’s answer to the iPhone, Android, and Windows Phone was an expensive endeavor for Amazon, who follows a mantra of looking for 10 year results over immediate. That didnÂ’t appease investors when the Fire phone lost over $1 billion for the company.

eCommerce

Search Engine Watch: Disney Dominates Halloween Keyword Ad Spend

Entertainment empire Disney has turned to the Internet as a major revenue and advertising source. This year, the media conglomerate has taken the lead on advertising spend related to Halloween shopping.

Retail

CNBC: Massive Switch to New Credit Cards Ahead

Keep your eyes on your mailbox, new credit cards on the way. The United States banking system is upgrading to EMV credit cards, cards with small digital chips inside, as a measure to combat retail purchase fraud.