Advil® is the #1 selling pain reliever in the world* and is owned by Pfizer Consumer Healthcare. In October 2017, our Amazon Creative Team worked directly with Advil® to design, develop and deploy a customized and responsive Amazon Store site map with multi-level category & product pages optimized to promote an immersive shopping experience.
*Based on OTC sales
Design Product Grid & Layout
Our Amazon Store experts designed and built an “easy to navigate” curated collection of the Advil® catalog. We worked with the Advil® team to identify the optimal catalog to improve product visibility & sales volume. We also implemented “ADD TO CART” buttons on select products to allow shoppers to buy directly from the Amazon Store home page.
Custom Page Development
Our team worked directly with Advil® to select the best hero images, graphics, and charts to educate consumers on product benefits.
We also developed a series of custom pages including:
- Best Sellers – A curated collection of their top performing ASINs.
- Advil® PM – A page featuring Advil® PM, a product that combines both a pain reliever (Ibuprofen) with a sleep aid (Diphenhydramine) for occasional sleeplessness associated with nighttime pain.
- Amazon Pantry – A page featuring select Advil® products only available via the Amazon Pantry program.
Maintain Brand Consistency
Advil® wanted their Amazon Store to serve as an extension of their website. Our team worked in close coordination with the Advil® team to understand their brand style and guidelines, and implement that same creative wrapper across their Amazon Store product pages.