The Challenge
Verilux—an industry leader in healthy lighting solutions—wanted to profitably increase brand awareness and sales volume by targeting non-branded traffic.
After partnering with Tinuiti in 2016 to focus on their Amazon Marketing strategy (AMS) and build their brand store, Verilux was ready for their next level of development—driving profitability for non-branded keywords.
Historically, non-branded traffic had not profitably converted on Verilux’s website. With a limited budget, Tinuiti wanted to test and determine if driving traffic to Amazon would increase sales profitability.
Results
As a result of launching Amazon Attribution with Tinuiti, Verilux was able to add incremental revenue to its overall business in Q4 2018.
%
Cost of Sale
%
Increase In Conversion Rate
%
Increase In Click-Through Rate (CTR)
%
Increase In Return-on-Ad-Spend (ROAS)
Time Period: October 2018 (before Amazon Attribution) – December 2018 (adding Amazon Attribution into mix)
How We Did It
Increase Search Engine Results Page (SERP) Coverage
Tinuiti discovered specific search queries on Verilux’s products on Amazon. As a result, we leveraged text ads on Google and Bing to augment SERP visibility and control the landing experience by pushing this traffic to Verilux’s Amazon Storefront. Our holistic approach paid off—Verilux was able to increase its brand exposure outside the Amazon ecosystem while providing those Amazon-loyal users with a link to their preferred platform.
