The Future

Reimagined

10.08.2020

We’ve taken our biggest event online for a half day virtual event experience centered around first-rate thought leadership through strategic presentations, peer-to-peer discussion and networking opportunities.  

As we all look towards the future,
it’s time to reimagine what’s possible.

2020 has been a year of significant upheaval, impacting all industries and verticals. As brands continue to pivot and discover new ways to meet customer demands it’s more  essential than ever to share learnings and best practices that will help others to succeed.

Through unprecedented access to major brands and platforms, learn how to be a disruptor by exploring different and evolving channels through expert-led presentations, peer-to-peer sharing and examining the processes of many highly successful brand campaigns.

Why You Should Attend?

Learn

With multiple tracks and more than 10 sessions, there’s content for every marketer, whether you’re a practitioner looking to brush up on foundational tactics or a c-suite executive looking for new strategies to disrupt the industry and take your business to the next level.

NETWORK

Bring your biggest challenges and be prepared to come Off Mute and we’ll have an open and honest discussion on the state of D2C commerce and more in 2021 and beyond.

ENTERTAINMENT

During this new normal, work life and home life have converged into one in the same. We will conclude with an opportunity to get some precious family time back into your day with our family-friendly entertainment hour.

Conference

Agenda

Hear from some of the best and brightest minds in the industry with thought-provoking sessions, brand success stories, actionable strategies and more. Choose the path that aligns closest to your specific goals to attend live and we’ll send you on-demand access to any sessions you may have missed after the event.

Foundation / Expert Track

Growth

Innovation

12:00pm-12:15pm(ET)

The Future Reimagined

Craig Atkinson

Chief Client Officer
Tinuiti
12:15pm-1:15pm(ET)

The Algebra of Happiness

What’s the formula for a life well-lived? Scott Galloway has spent the greater half of his career trying to find out. Melding personal experiences with research from the fields of finance, psychology, and anthropology, Professor Galloway created the Algebra of Happiness. This session will give you Scott’s cheat sheet to squeezing the juice out of life. This talk is based on the viral YouTube video.

Scott Galloway

Clincial Professor of Marketing
NYU Stern School of Business
1:20pm-1:50pm(ET)

Anything is (elf)ing Possible

Catching lightning in a bottle once is amazing, but three times is pure genius. e.l.f believes anything is possible if you have your head in the stars, your feet on the ground, and are moving at elf speed. In this session, you’ll hear from e.l.f. CMO, Kory Marchisotto, on how her effort to take the brand through a refresh two years ago ended up being a record-breaking journey that established e.l.f. as one of the most powerful beauty brands in 2020. Learn how this OG disruptor smashed TikTok records and grew into a thriving portfolio of brands, despite the challenges 2020 presented.

Kory Marchisotto

Chief Marketing Officer
e.l.f. Cosemetics
1:55pm-2:25pm(ET)
FoundationsS1

Captivate & Activate: A Performance-Based Approach to Creative Storytelling Online

In today’s digital world, the consumer journey is more fragmented than ever before. That’s why it is essential you create a connected creative story that meets the need of each moment. Tinuiti & QuickFrame will show you how to ensure you not only grab attention but ultimately drive action by using data and insights to drive real, measurable creative success.

Tom Olivieri

VP, Creative
Tinuiti

Morgan Bailey

Senior Director
Performance and Product
Quickframe
GrowthS2

Everybody in the Pool! Emerging Marketplaces in 2020 and What to Expect

No event would be complete without a "what's next" session and this one delivers. As the 3rd party cookie crumbles and dominance of certain channels continues, inspiration has struck the digital landscape in the form of new or growing marketplaces, the technology that fuels them and the race to utilize and monetize 1st party data to build an offering that benefits brands and retailers as the move more and more to "omnichannel" and "eCommerce" becomes reality. Whether you're looking to dip your toes into something new or dive right in - this session will cover it all: Walmart, Target, Instacart, Criteo, Kroger and more. Find out what's now, how to engage and how to evaluate what might be right for you and when.

Elizabeth Marsten

Sr. Director
Emerging Marketplaces
Tinuiti
InnovationS3

Social Diversification: Proven Benefits of a Broader Paid Social Allocation

From TikTok to Byte, the social media landscape has evolved tremendously over the past few years. In this session, we will discuss the state of social and why diversification of your current social media mix is an important strategy to consider in 2021.

Avi Ben-Zvi

Group Director, Paid Social
Tinuiti

Shea Carter

Head of Social Media
Wrangler
2:30pm-3:05pm(ET)

Prioritizing DEI for a Culture of Happiness

From internal corporate initiatives to external marketing expression, Diversity, Equity & Inclusion (DEI) has been an important conversation amongst marketers for a number of years. In this session, we invite a panel of broad perspectives to discuss how DEI has come to life within their organizations and provide advice attendees can take back to their own organizations.

MJ de Palma

Head of Multicultural
& Inclusive Marketing
Microsoft

Keni Thacker

Founder
100 Roses from Concrete

Yolanda Lam,

Global Head of Agency
& Ads Partners
Pinterest

Dan Vu

Director of Marketing
Barefoot and
E. & J. Gallo Winery

Moderated by
Obele Brown-West

EVP of Media
Tinuiti
3:10pm-3:40pm(ET)
FoundationsS1

Thriving on Amazon in 2021: How Brands Can Align with Amazon's Strategic Direction

2020 has seen Amazon go from being the 800-pound gorilla in Retail to the 10,000-pound elephant. As more customers continue to flock to Amazon for essential and non-essential purchases and with Prime Day on the horizon, brands must accelerate their Amazon fluency faster than ever before.

Pat Petriello

Director, Marketplaces
Tinuiti
GrowthS2

Well, That Escalated Quickly: Capitalizing on the Rapid Rise of OTT

A new medium known as OTT (over-the-top) advertising has emerged, enabling strategic brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting that DTC Brands can use today. As OTT viewership continues to explode, during these unprecedented times, incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals.

Jesse Math

VP of Client Strategy
Tinuiti

Tim Natividad

Head of Performance
Advertising
Roku
InnovationS3

Adapting to Apple's IDFA: What Next?

This fireside chat-style session will be a candid conversation about the growing push to privacy and its impact on digital marketing. With CCPA regulation enforcement beginning, Apple's updates to IDFA and ITP, and the fated deprecation of the 3rd party cookie, advertisers need to both be aware of the inevitable impact and proactively plan for how they will adapt their marketing strategy.

Nirish Parsad

Marketing Technologist
Tinuiti

Liz Emery

Sr. Director, Client Strategy
Tinuiti
3:45pm-4:15pm(ET)
FoundationsS1

Predicting the Future: Using Your 2020 Marketing Data to Forecast 2021 Performance

Annica Nesty

Sr. Director, Marketing Science
Tinuiti

Andrew Richardson

SVP, Analytics & Marketing Science
Tinuiti
GrowthS2

How Digital Innovators are Bridging the Gap Between On and Offline Strategy

Josh Brisco

VP of Growth
Tinuiti

Ryan Gudovitz

Senior Manager
Vitamin Shoppe

Scott Perry

Executive Vice President
Digital
Jerome's Furniture
InnovationS3

The Best is Yet to Come: Finding Your New Customers in 2021

Pat Hayden

Group VP
Acquisition Media
Tinuiti
4:20pm-4:50pm(ET)

The Future Reimagined: A Go Forward Plan

Dalton Dorné

Chief Marketing Officer
Tinuiti
4:55pm-5:30pm(ET)

Family Magic Show with Jon Finch

Jon Finch

Zoom Mentalist and Online Magician