The Future
Reimagined
October 8, 2020 (Past Event)
Last fall we took our biggest event online for a half day virtual event experience centered around first-rate thought leadership through strategic presentations, peer-to-peer discussion and networking opportunities. If you missed it, view our upcoming events for insights that will drive your marketing strategy.
As we all look towards the future,
it’s time to reimagine what’s possible.
2020 has been a year of significant upheaval, impacting all industries and verticals. As brands continue to pivot and discover new ways to meet customer demands it’s more essential than ever to share learnings and best practices that will help others to succeed.
Through unprecedented access to major brands and platforms, learn how to be a disruptor by exploring different and evolving channels through expert-led presentations, peer-to-peer sharing and examining the processes of many highly successful brand campaigns.
Featuring Sessions from Top Brands
Conference
Agenda
Foundations
Growth
Innovation
The Future Reimagined
Welcome to Tinuiti Live: The Future Reimagined! Cheif Client Officer Craig Atkinson will walk you through key trends advertisers are seeing in this tumuluous time as well as our predictions for the end of 2020 and beyond.
Craig Atkinson
Chief Client Officer TinuitiThe Algebra of Happiness
What’s the formula for a life well-lived? Scott Galloway has spent the greater half of his career trying to find out. Melding personal experiences with research from the fields of finance, psychology, and anthropology, Professor Galloway created the Algebra of Happiness. This session will give you Scott’s cheat sheet to squeezing the juice out of life. This talk is based on the viral YouTube video.
Scott Galloway
Clincial Professor of Marketing NYU Stern School of BusinessAnything is (elf)ing Possible
Catching lightning in a bottle once is amazing, but three times is pure genius. e.l.f believes anything is possible if you have your head in the stars, your feet on the ground, and are moving at elf speed. In this session, you’ll hear from e.l.f. CMO, Kory Marchisotto, on how her effort to take the brand through a refresh two years ago ended up being a record-breaking journey that established e.l.f. as one of the most powerful beauty brands in 2020. Learn how this OG disruptor smashed TikTok records and grew into a thriving portfolio of brands, despite the challenges 2020 presented.
Kory Marchisotto
Chief Marketing Officer e.l.f. CosmeticsCaptivate & Activate: A Performance-Based Approach to Creative Storytelling Online
In today’s digital world, the consumer journey is more fragmented than ever before. That’s why it is essential you create a connected creative story that meets the need of each moment. Tinuiti & QuickFrame will show you how to ensure you not only grab attention but ultimately drive action by using data and insights to drive real, measurable creative success.
Tom Olivieri
VP, Creative Tinuiti
Morgan Bailey
Senior Director Performance and Product QuickframeEverybody in the Pool! Emerging Marketplaces in 2020 and What to Expect
No event would be complete without a "what's next" session and this one delivers. As the 3rd party cookie crumbles and dominance of certain channels continues, inspiration has struck the digital landscape in the form of new or growing marketplaces, the technology that fuels them and the race to utilize and monetize 1st party data to build an offering that benefits brands and retailers as the move more and more to "omnichannel" and "eCommerce" becomes reality. Whether you're looking to dip your toes into something new or dive right in - this session will cover it all: Walmart, Target, Instacart, Criteo, Kroger and more. Find out what's now, how to engage and how to evaluate what might be right for you and when.
Elizabeth Marsten
Sr. DirectorEmerging Marketplaces
Tinuiti
Amanda Dhalla
Director Digital & eBusiness Nature's PathSocial Diversification: Proven Benefits of a Broader Paid Social Allocation
Social media planning has become more complex since the introduction of advertising on Facebook. We’ll uncover why performance marketers are looking to branding solutions and social channel expansion to achieve better business outcomes.
Avi Ben-Zvi
Group Director, Paid SocialTinuiti
Shea Carter
Head of Social MediaWrangler
Prioritizing DEI for a Culture of Happiness
From internal corporate initiatives to external marketing expression, Diversity, Equity & Inclusion (DEI) has been an important conversation amongst marketers for a number of years. In this session, we invite a panel of broad perspectives to discuss how DEI has come to life within their organizations and provide advice attendees can take back to their own organizations.
MJ de Palma
Head of Multicultural & Inclusive Marketing Microsoft
Keni Thacker
Founder 100 Roses from Concrete
Rebecca Sanders,
Diversity Executive &Leadership Sourcer
Dan Vu
Director of Marketing Barefoot andE. & J. Gallo Winery
Moderated by
Obele Brown-West
EVP of Media
Tinuiti
Thriving on Amazon in 2021: How Brands Can Align with Amazon's Strategic Direction
2020 has seen Amazon go from being the 800-pound gorilla in Retail to the 10,000-pound elephant. As more customers continue to flock to Amazon for essential and non-essential purchases and with Prime Day on the horizon, brands must accelerate their Amazon fluency faster than ever before.
Pat Petriello
Director, Marketplaces TinuitiWell, That Escalated Quickly: Capitalizing on the Rapid Rise of OTT
A new medium known as OTT (over-the-top) advertising has emerged, enabling strategic brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting that DTC Brands can use today. As OTT viewership continues to explode, during these unprecedented times, incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals.
Jesse Math
VP of Client StrategyTinuiti
Tim Natividad
Head of PerformanceAdvertising
Roku
Adapting to Apple's IDFA: What Next?
This fireside chat-style session will be a candid conversation about the growing push to privacy and its impact on digital marketing. With CCPA regulation enforcement beginning, Apple's updates to IDFA and ITP, and the fated deprecation of the 3rd party cookie, advertisers need to both be aware of the inevitable impact and proactively plan for how they will adapt their marketing strategy.
Nirish Parsad
Marketing TechnologistTinuiti
Liz Emery
Sr. Director,Client Strategy
Tinuiti
Kolin Kleveno
SVP,Addressable Audiences
Tinuiti
Predicting the Future: Using Your 2020 Marketing Data to Forecast 2021 Performance
"The most successful ecommerce and digital marketers thrive because of their ability to gather, analyze, and act on their data. Then the pandemic happened. A rapidly changing national economy and consumer behavior forced many brands to venture into uncharted waters.
Annica Nesty
Sr. Director, Marketing Science Tinuiti
Andrew Richardson
SVP, Analytics & Marketing Science TinuitiHow Digital Innovators are Bridging the Gap Between On and Offline Strategy
Using digital advertising to drive brick and mortar outcomes has been a challenging, but necessary strategy for omnichannel retailers in recent years. The dramatic changes to the B&M landscape caused by COVID, have only accelerated the urgency at which advertisers truly need to excel in the digital-physical crossover in order to succeed. Two advertisers who have leaned heavily into bridging the digital and physical divide will discuss their unique insights on achieving omnichannel success in today’s world.
Josh Brisco
VP of GrowthTinuiti
Ryan Gudovitz
Senior ManagerVitamin Shoppe
Scott Perry
Executive Vice President DigitalJerome's Furniture
The Best is Yet to Come: Finding Your New Customers in 2021
With the onset of COVID-19, many brands were forced to be defensive and put focus on retaining and re-engaging existing customers. The pandemic brought about significant changes in consumer behavior, from steady rises in online grocery shopping to surges in eCommerce—trends that continue even as retailers open up. The shifting landscape marks a reset for new customer acquisition and brings significant opportunity to capture market share. In this session Tinuiti, Google and affiliate leader, Impact, share how the pandemic has presented new opportunities for customer acquisition, strategies to combat rising costs, how partner marketing, conversion-rate optimization can contribute to your new-to-file goals and more.
Pat Hayden
Group VPAcquisition Media
Tinuiti
Janelle Ramirez
Senior Agency Lead Google
Henry Prevette
Director of Channel Partnerships ImpactThe Future Reimagined: A Go Forward Plan
Join Dalton Dorné, Tinuiti's Chief Marketing Officer, and Obele Brown-West, Tinuiti's EVP of Media, for their "hot takes" from the event, focusing on key trends and takeaways from the day's sessions.
Dalton Dorné
Chief Marketing Officer Tinuiti
Obele Brown-West
EVP of Media TinuitiFamily Magic Show with Jon Finch
No Tinuiti event would be complete without entertainment, and keeping in mind this new convergence of home and work life we’ve shifted the traditional happy hour into something the whole family can enjoy. Jon Finch, magician and mentalist, brings a show like you’ve never seen before.
Jon Finch
Zoom Mentalist and Online MagicianBE A PART OF THE
FUTURE REIMAGINED
