Featuring Sessions from Top Brands
The Future Reimagined
Welcome to Tinuiti Live: The Future Reimagined! Cheif Client Officer Craig Atkinson will walk you through key trends advertisers are seeing in this tumuluous time as well as our predictions for the end of 2020 and beyond.
Craig AtkinsonChief Client Officer Tinuiti
The Algebra of Happiness
What’s the formula for a life well-lived? Scott Galloway has spent the greater half of his career trying to find out. Melding personal experiences with research from the fields of finance, psychology, and anthropology, Professor Galloway created the Algebra of Happiness. This session will give you Scott’s cheat sheet to squeezing the juice out of life. This talk is based on the viral YouTube video.
Scott GallowayClincial Professor of Marketing NYU Stern School of Business
Anything is (elf)ing Possible
Catching lightning in a bottle once is amazing, but three times is pure genius. e.l.f believes anything is possible if you have your head in the stars, your feet on the ground, and are moving at elf speed. In this session, you’ll hear from e.l.f. CMO, Kory Marchisotto, on how her effort to take the brand through a refresh two years ago ended up being a record-breaking journey that established e.l.f. as one of the most powerful beauty brands in 2020. Learn how this OG disruptor smashed TikTok records and grew into a thriving portfolio of brands, despite the challenges 2020 presented.
Kory MarchisottoChief Marketing Officer e.l.f. Cosmetics
Captivate & Activate: A Performance-Based Approach to Creative Storytelling Online
In today’s digital world, the consumer journey is more fragmented than ever before. That’s why it is essential you create a connected creative story that meets the need of each moment. Tinuiti & QuickFrame will show you how to ensure you not only grab attention but ultimately drive action by using data and insights to drive real, measurable creative success.
Tom OlivieriVP, Creative Tinuiti
Morgan BaileySenior Director Performance and Product Quickframe
Everybody in the Pool! Emerging Marketplaces in 2020 and What to Expect
No event would be complete without a "what's next" session and this one delivers. As the 3rd party cookie crumbles and dominance of certain channels continues, inspiration has struck the digital landscape in the form of new or growing marketplaces, the technology that fuels them and the race to utilize and monetize 1st party data to build an offering that benefits brands and retailers as the move more and more to "omnichannel" and "eCommerce" becomes reality. Whether you're looking to dip your toes into something new or dive right in - this session will cover it all: Walmart, Target, Instacart, Criteo, Kroger and more. Find out what's now, how to engage and how to evaluate what might be right for you and when.
Elizabeth MarstenSr. Director
Amanda DhallaDirector Digital & eBusiness Nature's Path
Social Diversification: Proven Benefits of a Broader Paid Social Allocation
Social media planning has become more complex since the introduction of advertising on Facebook. We’ll uncover why performance marketers are looking to branding solutions and social channel expansion to achieve better business outcomes.
Avi Ben-ZviGroup Director, Paid Social
Shea CarterHead of Social Media
Prioritizing DEI for a Culture of Happiness
From internal corporate initiatives to external marketing expression, Diversity, Equity & Inclusion (DEI) has been an important conversation amongst marketers for a number of years. In this session, we invite a panel of broad perspectives to discuss how DEI has come to life within their organizations and provide advice attendees can take back to their own organizations.
MJ de PalmaHead of Multicultural & Inclusive Marketing Microsoft
Keni ThackerFounder 100 Roses from Concrete
Rebecca Sanders,Diversity Executive &
Dan VuDirector of Marketing Barefoot and
E. & J. Gallo Winery
EVP of Media
Thriving on Amazon in 2021: How Brands Can Align with Amazon's Strategic Direction
2020 has seen Amazon go from being the 800-pound gorilla in Retail to the 10,000-pound elephant. As more customers continue to flock to Amazon for essential and non-essential purchases and with Prime Day on the horizon, brands must accelerate their Amazon fluency faster than ever before.
Pat PetrielloDirector, Marketplaces Tinuiti
Well, That Escalated Quickly: Capitalizing on the Rapid Rise of OTT
A new medium known as OTT (over-the-top) advertising has emerged, enabling strategic brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting that DTC Brands can use today. As OTT viewership continues to explode, during these unprecedented times, incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals.
Jesse MathVP of Client Strategy
Tim NatividadHead of Performance
Adapting to Apple's IDFA: What Next?
This fireside chat-style session will be a candid conversation about the growing push to privacy and its impact on digital marketing. With CCPA regulation enforcement beginning, Apple's updates to IDFA and ITP, and the fated deprecation of the 3rd party cookie, advertisers need to both be aware of the inevitable impact and proactively plan for how they will adapt their marketing strategy.
Nirish ParsadMarketing Technologist
Liz EmerySr. Director,
Predicting the Future: Using Your 2020 Marketing Data to Forecast 2021 Performance
"The most successful ecommerce and digital marketers thrive because of their ability to gather, analyze, and act on their data. Then the pandemic happened. A rapidly changing national economy and consumer behavior forced many brands to venture into uncharted waters.
Annica NestySr. Director, Marketing Science Tinuiti
Andrew RichardsonSVP, Analytics & Marketing Science Tinuiti
How Digital Innovators are Bridging the Gap Between On and Offline Strategy
Using digital advertising to drive brick and mortar outcomes has been a challenging, but necessary strategy for omnichannel retailers in recent years. The dramatic changes to the B&M landscape caused by COVID, have only accelerated the urgency at which advertisers truly need to excel in the digital-physical crossover in order to succeed. Two advertisers who have leaned heavily into bridging the digital and physical divide will discuss their unique insights on achieving omnichannel success in today’s world.
Josh BriscoVP of Growth
Ryan GudovitzSenior Manager
Scott PerryExecutive Vice President Digital
The Best is Yet to Come: Finding Your New Customers in 2021
With the onset of COVID-19, many brands were forced to be defensive and put focus on retaining and re-engaging existing customers. The pandemic brought about significant changes in consumer behavior, from steady rises in online grocery shopping to surges in eCommerce—trends that continue even as retailers open up. The shifting landscape marks a reset for new customer acquisition and brings significant opportunity to capture market share. In this session Tinuiti, Google and affiliate leader, Impact, share how the pandemic has presented new opportunities for customer acquisition, strategies to combat rising costs, how partner marketing, conversion-rate optimization can contribute to your new-to-file goals and more.
Pat HaydenGroup VP
Janelle RamirezSenior Agency Lead Google
Henry PrevetteDirector of Channel Partnerships Impact
The Future Reimagined: A Go Forward Plan
Join Dalton Dorné, Tinuiti's Chief Marketing Officer, and Obele Brown-West, Tinuiti's EVP of Media, for their "hot takes" from the event, focusing on key trends and takeaways from the day's sessions.
Dalton DornéChief Marketing Officer Tinuiti
Obele Brown-WestEVP of Media Tinuiti
Family Magic Show with Jon Finch
No Tinuiti event would be complete without entertainment, and keeping in mind this new convergence of home and work life we’ve shifted the traditional happy hour into something the whole family can enjoy. Jon Finch, magician and mentalist, brings a show like you’ve never seen before.