A Better Approach to Media Planning
For growth-focused brands, the path to building a powerful presence and revenue stream online starts with paid media strategy. However, too many brands look at channel-level performance in silos and hope that the aggregate view equates to a masterfully crafted media portfolio. The result has marketing execs seeking out the best paid search agency, then the best paid social agency, etc. in an effort to achieve channel-level excellence.
We’re trying to change the way that marketers look at paid media planning by focusing first on customer and audience-level data, zooming in on the touchpoints that matter most, and utilizing paid channels to grow your brand’s influence at each of those touchpoints.
For Tiniuiti clients, this means receiving masterful execution across all paid channels and being empowered with the insights around how those channels perform in concert to support your business goals.
Evolving Beyond the Triopoly
The ubiquity of Google, Facebook, and Amazon with consumers has resulted in their share of over 60% of all digital spend in 2018 (and growing). Growth-minded brands need a partner with veteran expertise, channel-specific resources, and close relationships with the big 3 to secure their growth online for the long-term.
As one of the first agencies to identify and align with the triopoly, Tinuiti is now trusted by both digitally-native upstart brands and veteran market leaders to lead their paid media planning and execution. However, we recognize that players like Apple, Bing, and established affiliate and display networks can all lead to profitable growth for our clients, so we grew specialized practices to ensure we can deliver comprehensive and measurable paid media strategies.
Tailored Media Planning Across All Verticals
Whether your goal is building brand awareness, driving ecommerce conversions, generating qualified leads, or reactivating passive subscribers, your goals require a media plan that’s customized to your business and your customers’ unique buying paths.
Tinuiti services clients across many verticals, including Retail & Ecommerce, Apps, B2B, and Publications. From startups laser-focused on rushing the market to enterprise brands looking to stay on top through innovative strategies and efficiency gains, we can support digitally-invested businesses with our curated performance marketing programs across Search, Social, Display, Video, and more.